Impact stories

3 Days is Short, 3 Days is Long

How More Than Data Helped Secure a Major FMCG Account.

Turning Data into Brand Growth

How More Than Data Helped Secure Market Success

marketing mix modelling measurement of seasonal or special period marketing impact

Leveraging Data to Optimize Sales During Key Periods

A Case Study with More Than Data

Unlocking Competitive Advantage Through Advanced Marketing Analytics

A Case Study in Precision and Agility

marketing mix modelling case study for fast-food chain

Transforming Marketing Efficiency with Data-Driven Insights

A Quick Service Restaurant Case Study

Measuring and Quantifying Synergy

A Case Study Leveraging MMM to Quantify Synergy between ATL and BTL Channels

Transforming a Meat and Poultry Brand’s Marketing Strategy

A Data Analytics Consultancy Case Study

data-backed proof: CMO justified marketing spend and drove measurable ROAS

CMO Justifies Marketing Budget and Prove Its Value

A Case Study Shows how MMM Backed up a CMO’s Budget Decisions

the future of media buying: automation's impact on agency efficiency

Transforming Media Agencies with Automation

A Case Study Boosting Media Agency Efficiency & Productivity

automated media reconciliation: More Than Data eliminates billing discrepancies

More Than Data Streamlined Media Reconciliation

A Case Study Confirms Measurable Results

Marketing mix modelling shielded an account manager from client grilling with data-driven answers

MMM Saved an Account Manager from Client Tough Questions

A Case Study for how MMM Replaced Guesswork with Data-driven Decisions

marketing mix modelling saved a media investment manager from budget chaos

MMM Saved a Media Investment Manager’s Sanity

A Case Study for how MMM Turned Budget Stress into Confident ROI-driven Decisions

MMM Measured Long-Term Brand Impact

A Case Study Quantifies ATL Channel Lift and Residual Effects

granular campaign analytics: marketing mix modelling reveals hidden performance insights

MMM Streamlined Granular Campaign Measurement

A Case Study about an Auto Component Retailer's Data-driven Market Transformation

MMM Unlocked Potential for Skin & Laser Brand Growth

A Case Study about MMM Transforming a Skin and Laser Brand’s Marketing Strategy

driving insurance media ROAS: marketing mix modelling boosted car & home insurance ROI

MMM Boosted Car and Home & Content Insurance ROAS

A Case Study about Elevating a Insurance Leader with Precision Marketing Measurement

MMM Transformed a Men’s Health Brand’s Marketing Strategy

A Case Study on Data-driven Insights Reshaped Marketing Measurement for a Men’s Wellness Brand

Vanity Metrics Blinded a Flower Brand but We Fixed it

A Case Study on How More Than Data’s Marketing Mix Modeling Redirected Spend to What Actually Grows Business Revenue, not just Likes

Constrained Bayesian marketing mix modelling for furniture brands overcomes Meridian’s limitations

Meridian Failed a Furniture Brand’s Marketing Math but We Saved it

A Case Study on How More Than Data’s Constrained Bayesian Marketing Mix Modelling Replaced Google Meridian for a Furniture Retailer

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