More Than Data

Impact stories

marketing mix modeling case study - FMCG brand growth strategy and account expansion

3 Days is Short, 3 Days is Long

How More Than Data Helped Secure a Major FMCG Account. 

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marketing mix modeling case study – beer and brewery brand sales growth

Turning Data into Brand Growth

How More Than Data Helped Secure Market Success

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marketing mix modelling measurement of seasonal or special period marketing impact

Leveraging Data to Optimize Sales During Key Periods

A Case Study with More Than Data

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marketing mix modelling case study – pharmaceutical brand marketing optimization

Unlocking Competitive Advantage Through Advanced Marketing Analytics

A Case Study in Precision and Agility

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marketing mix modelling case study for fast-food chain

Transforming Marketing Efficiency with Data-Driven Insights

A Quick Service Restaurant Case Study

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marketing mix modelling case study for online pet e-commerce brand

Measuring and Quantifying Synergy

A Case Study Leveraging MMM to Quantify Synergy between ATL and BTL Channels

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marketing mix modelling revolutionized a meat & poultry brand’s marketing strategy

Transforming a Meat and Poultry Brand’s Marketing Strategy

A Data Analytics Consultancy Case Study

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data-backed proof: CMO justified marketing spend and drove measurable ROAS

CMO Justifies Marketing Budget and Prove Its Value

A Case Study Shows how MMM Backed up a CMO’s Budget Decisions

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the future of media buying: automation's impact on agency efficiency

Transforming Media Agencies with Automation

A Case Study Boosting Media Agency Efficiency & Productivity

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automated media reconciliation: More Than Data eliminates billing discrepancies

More Than Data Streamlined Media Reconciliation

A Case Study Confirms Measurable Results

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Marketing mix modelling shielded an account manager from client grilling with data-driven answers

MMM Saved an Account Manager from Client Tough Questions

A Case Study for how MMM Replaced Guesswork with Data-driven Decisions

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marketing mix modelling saved a media investment manager from budget chaos

MMM Saved a Media Investment Manager’s Sanity

A Case Study for how MMM Turned Budget Stress into Confident ROI-driven Decisions

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quantifying long-term brand growth: marketing mix modelling measures lasting marketing impact

MMM Measured Long-Term Brand Impact

A Case Study Quantifies ATL Channel Lift and Residual Effects

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granular campaign analytics: marketing mix modelling reveals hidden performance insights

MMM Streamlined Granular Campaign Measurement

A Case Study about an Auto Component Retailer's Data-driven Market Transformation

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revealing hidden growth: marketing mix modelling transformed a skin & laser brand's marketing

MMM Unlocked Potential for Skin & Laser Brand Growth

A Case Study about MMM Transforming a Skin and Laser Brand’s Marketing Strategy

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driving insurance media ROAS: marketing mix modelling boosted car & home insurance ROI

MMM Boosted Car and Home & Content Insurance ROAS

A Case Study about Elevating a Insurance Leader with Precision Marketing Measurement

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marketing mix modelling and data transformed a men’s health brand’s marketing strategy

MMM Transformed a Men’s Health Brand’s Marketing Strategy

A Case Study on Data-driven Insights Reshaped Marketing Measurement for a Men’s Wellness Brand

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A flower brand lost budget to vanity metrics. See how marketing mix modelling exposed wasted ad spend

Vanity Metrics Blinded a Flower Brand but We Fixed it

A Case Study on How More Than Data’s Marketing Mix Modeling Redirected Spend to What Actually Grows Business Revenue, not just Likes

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Constrained Bayesian marketing mix modelling for furniture brands overcomes Meridian’s limitations

Meridian Failed a Furniture Brand’s Marketing Math but We Saved it

A Case Study on How More Than Data’s Constrained Bayesian Marketing Mix Modelling Replaced Google Meridian for a Furniture Retailer

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marketing mix modelling optimizes campaigns, attribute enrolments, and overcome seasonal challenges, boosting student registrations efficiently

MMM Boosted an Australian University’s Student Registrations

A Case Study on How More Than Data Helped an University Drives Record Registrations despite Competition and Teaching Resource Constraints

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marketing mix modelling analyzes media performance, tracks competitors, and optimizes campaigns - resulting in consistent growth in home loan applications

MMM Strategy Boosts Bank's Home Loan Applications

A Case Study on How More Than Data Helped a Bank Increase Home Loan Applications despite Rising Interest Rates and Intense Competition 

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