Services

Self-service Software

Minute MMM & Budget Optimizer

Brands and agencies love our affordable and powerful tools for measuring media impact and maximizing ROAS.

Self-service Marketing Mix Modelling

Minute MMM

$39 / Month

Save 40% with an upfront payment of $280 for 12 months

Minute MMM is transforming Marketing Mix Modeling (MMM)—delivering accessible, fast, no-code solution that empower non-technical marketers to measure media performance effortlessly.

Accessible online through a web application

Supports up to 2 years of weekly records

Capable of measuring up to 8 media channels and 10 operational and economic factors

Get your media measured within 10 minutes

Self-service Budget Planning

Budget Optimizer

$99 / Month

Save 40% with an upfront payment of $712 for 12 months

Budget Optimizer helps media strategists and planners work smarter, not harder. Affordable, accessible, and intuitive, it gives you complete control over media budgets to deliver higher ROAS for your brands.

Accessible online through a web application

Build response curves for each media channel to reflect ROAS

Distribute and optimize media budgets across channels in real-time

Forecast your brand and advertiser’s KPIs with optimized budgets to enhance media strategy and planning

Real-time scenario planning for marketing mix, budget planning, and KPI forecasting

Customizable Service

Comprehensive MMM, Omnichannel Optimization and Data Automation

Comprehensive MMM and Omnichannel Optimization are advanced service offerings designed for brands and agencies, enabling large-scale, granular media performance measurement, budget planning optimization, and ROAS maximization.

Free your data and your team from repetitive stress

Data Automation

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Brands without data automation are falling behind. Marketing particularly feels this pain - juggling disconnected systems and manual processes when they could be automated for insight, optimization, and reporting.

Excel Spreadsheet Automation

Media Plan Automation

Media Reconciliation Automation

Marketing Platform Data Collection Automation

Digital Marketing Platform API Integration & Automation

Reporting Automation

Automated Dashboarding

In-depth and granular media measurement

Comprehensive MMM

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Comprehensive MMM delivers in-depth analysis of multiple media channels, capturing their complexity and granularity for post-campaign performance measurement.

Just submit your data—we handle the rest

Analyze multiple years of data to uncover long-term trends, seasonality, and hidden performance drivers

Track the impact of up to 20 media channels—from digital ads to TV—giving you a complete view of what’s working

We measure non-media variables (pricing, promotions, econometrics etc.) so you see the true drivers of performance

Get actionable insights in just 3 business days (timeline depends on data quality & project scope)

Get unlimited 1:1 consultations with our experts

Omnichannel budget planning for large campaigns

Omnichannel Optimization

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Full-channel optimization, or omnichannel optimization, strategically allocates budgets across all media channels to fuel growth for brands and agencies and maximize ROAS.

Access our omnichannel optimization platform anytime, anywhere—24/7

Build response curves for every channel—paid social, search, TV, email & more—to see how each contributes to conversions

Automatically reallocates spend across all channels in real-time, balancing performance for maximum omnichannel ROAS

Predict sales, or revenue across your entire customer journey based on optimized budget scenarios

Test “what-if” plans for any mix of online/offline channels and instantly see impacts on KPIs before spending a dollar

Get unlimited 1:1 consultations with our experts

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Thank You to Our First 100 Clients and Users.

Your support helped shape our products and services—built to make media impact measurement accessible and affordable.

Starting 1 July 2025, Minute MMM and Budget Optimizer move to a paid model with monthly subscription and upfront payment options.

We're no longer free—but we're still powerful, affordable, and focused on your success.