3 Days is Short, 3 Days is Long: How More Than Data Helped Secure a Major FMCG Account

In the fast-paced world of media pitches, time is both a challenge and an opportunity. For one leading APAC media agency, the chance to extend a contract with a renowned FMCG brand was at stake. With three other top agencies competing and a tight seven-day deadline, the pressure was intense. But with More Than Data by their side, the agency turned a high-stakes challenge into a remarkable success story—despite having only three days to transform complex data into clear insights.

The Challenge: Unlocking the Power of Data

The agency had already delivered outstanding creative and content work, resonating deeply with consumers. However, from a strategic and media performance perspective, there were opportunities for improvement:

• Data fragmentation – Media and sales data were scattered and unstructured, making it difficult to analyze past performance and plan for future growth.
  
• Enhancing measurement capabilities – The FMCG brand sought deeper insights into media effectiveness and campaign impact.
  
• Intensified competition – Three other agencies were also presenting their strategies, each with a data-driven media measurement approach.
  
• A tight timeline – While the agency had seven days to prepare, More Than Data had only three days to deliver the critical analytics needed to strengthen their pitch.

The Solution: Turning Complexity into Clarity

With a clear focus on delivering value, More Than Data worked closely with the agency, providing expertise and hands-on support to transform data into actionable insights. In just 72 hours, we delivered:

• Data transformation – We organized fragmented media data into a structured, ready-to-use format for precise analysis.
  
• Marketing Mix Modeling (MMM) – By linking media investment to brand sales, we quantified the historical impact of various media channels and identified key drivers of success.
  
• Media budget allocation & optimization – We built a scenario-based tool, empowering strategists and planners to test different budget levels and forecast potential sales growth.
  
• Strategic recommendation report – We provided clear, data-backed insights that helped the agency craft a compelling and well-supported pitch.

The Result: A Well-Earned Victory

The pitch process was competitive, with every agency integrating data-driven insights into their presentations. Thanks to the partnership with More Than Data, our client presented a compelling, well-supported strategy that secured them the contract extension for another year.

Following the successful pitch, the agency shared their appreciation:

“Without More Than Data, we would have been at a disadvantage. Your support made all the difference, and we’re grateful to have had you on our team.”

Three days may seem short, but with the right expertise and collaboration, they can be long enough to transform challenges into opportunities. At More Than Data, we don’t just analyze numbers—we empower our partners with the insights they need to succeed.