More Than Data

Turning Data into Growth: How More Than Data Helped Secure Market Success

More Than Data
Mar 04, 2025By More Than Data

In the competitive world of beverage marketing, optimizing every media dollar is crucial for growth. One leading media agency in Australia, representing a well-known brewery brand, faced the challenge of maintaining market share while competing against industry giants with significantly larger budgets. With time-sensitive decisions and the need for data-driven insights, they turned to More Than Data for expert support.

The Challenge

The brewery’s market share had been under pressure, with a noticeable decline in Share of Voice (SOV). While the media agency had successfully built strong brand campaigns, they needed deeper analytics to refine their media strategy and ensure maximum efficiency in their marketing investments. The key challenges included:

  • Data fragmentation – Media performance and sales data were scattered, making it difficult to measure marketing effectiveness.
  • Optimizing marketing impact – The agency needed to quantify the effect of each media channel on sales and fine-tune budget allocations.
  • Competitive pressure – With larger competitors dominating the market, the brewery needed a smarter approach to gain visibility without increasing costs.

The Solution: More Than Data’s Expertise in Action

More Than Data worked alongside the media agency, transforming raw data into actionable insights and providing a clear roadmap for media optimization. The key solutions included:

  • Marketing Mix Modelling (MMM) – More Than Data built an advanced MMM framework to analyze historical media investments and their impact on sales. This allowed the agency to understand the true drivers of growth.
  • Data Structuring & Integration – We organized fragmented media and sales data into a structured, easy-to-analyze format, enabling faster and more informed decision-making.
  • Optimized Media Budget Allocation – Using predictive analytics, More Than Data helped the agency identify the most efficient media channels, ensuring that every dollar contributed to brand growth.
  • Long-Term Learning Framework – We equipped the media agency with a sustainable platform to continually track and improve marketing effectiveness, ensuring ongoing success beyond the immediate campaign.

The Results: Data-Driven Success

With More Than Data’s expertise, the media agency successfully refined its strategy, leading to significant improvements:

  • Increased Sales Impact – The optimized media mix contributed to a 5-point year-over-year increase in sales growth.
  • Smarter Budget Utilization – Strategic reallocations led to improved cost efficiency, maximizing impact without additional spending.
  • Stronger Market Position – By leveraging data-driven insights, the brewery strengthened its competitive edge and reinforced brand presence.

The media agency acknowledged the crucial role More Than Data played in their success:

“Without More Than Data’s support, we wouldn’t have been able to bring this level of media measurement and optimization to our strategy. Their expertise gave us the confidence and clarity to win in a competitive landscape.”

This case highlights More Than Data’s ability to empower media agencies with the tools and insights they need to transform marketing challenges into measurable success. In a fast-moving industry, data isn’t just numbers—it’s the key to smarter decisions and sustained growth.