Privacy policy

Last Updated: 29 June 2025

At More Than Data, we are committed to protecting your privacy and maintaining the security of your personal and business information. This Privacy Policy explains how we collect, use, store, and protect your data when you access our services, including but not limited to: Minute MMM, Budget Optimizer, Data Automation, Comprehensive MMM, and Omnichannel Optimization.

By using our platform, you consent to the data practices described below.

1. Information We Collect

We collect the following types of information to deliver and improve our services:

• Personal Information

Information you provide when creating an account or contacting us, such as:

• • Name
  • Business email address
  • Company name
  • Phone number
  • Billing and payment information
• Client Marketing Data

When using our platform, you may upload:

• • Media spend and performance data
  • KPIs and business outcome metrics
  • Campaign metadata and custom inputs

You retain full ownership of all marketing and performance data uploaded. We only process this data for the sole purpose of delivering our services.

2. How We Use Your Information

We use your data to:

• Provide Services: Process and analyze your data to generate marketing mix models, ROI insights, budget optimization scenarios, and related analytics.
• Improve the Platform: Analyze anonymized usage trends to enhance performance, usability, and product features.
• Support & Communication: Respond to inquiries, offer support, and share relevant updates or service information.
• Marketing: With your consent, send promotional materials or newsletters. You may unsubscribe at any time.

3. Data Retention & Storage

• Self-Service Tools (Minute MMM & Budget Optimizer)

• • Data uploaded during a session is not stored beyond the session.
  • Once the session ends (by logout, browser close, or timeout), your data is automatically deleted from our system.

• Customizable Services

• • For services like Comprehensive MMM, Data Automation, or Omnichannel Optimization, client data is retained only as needed for delivery and collaboration.
  • Upon project completion, we may retain anonymized, non-identifiable data for internal benchmarking and model improvement—never for commercial redistribution or display. 

4. Intellectual Property & Confidentiality

All intellectual property in our software and methods remains with More Than Data. However:

We will never use your company name, logo, or any identifiable information in our marketing or promotional materials (e.g., website, sales decks, or case studies) without your explicit, written permission.

5. Data Security

We take your data security seriously. Our safeguards include:

• End-to-end encryption during data transmission
• Access controls and role-based permissions
• Use of secure, monitored cloud infrastructure
• Regular system audits and vulnerability checks

6. Third-Party Sharing

We do not sell, rent, or trade your data. We may share it only under these conditions:

• Authorized Service Providers: Cloud hosting, customer support, or analytics vendors who are contractually obligated to maintain confidentiality and data protection.
• Legal Compliance: When required by law, court order, or lawful government request.

7. Your Rights

You have the right to:

• Access & Correct: Request a copy of your personal data or correct inaccuracies.
• Delete Your Data: Request deletion of your account and all associated data (subject to any legal retention requirements).
• Withdraw Consent: Opt out of marketing communications at any time.

8. Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience. These may help with:

• Session management
• Analytics and usage optimization
• Personalizing the user experience

You can disable cookies in your browser settings, though this may limit certain platform features.

9. International Data Transfers

If you're located outside Australia, your data may be processed in countries with different data protection laws. By using our services, you consent to such transfers, provided we ensure adequate protection standards.

10. Changes to This Policy

We may update this Privacy Policy as needed. All changes will be posted on this page with a revised "Last Updated" date. Continued use of the platform after changes indicates your acceptance.

11. Contact Us

If you have any questions, concerns, or data access requests, please contact:

📧 Email: [email protected]
🌐 Website: https://morethandata.biz