More Than Data

Privacy policy

Last Updated: 11 February 2025 

At More Than Data, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, including Minute MMM, Comprehensive MMM, Channel Mix Optimization, and other data analytics solutions. By using our services, you consent to the data practices described in this policy.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: This includes any information that identifies you personally, such as your name, email address, phone number, and billing details.
  • Data Provided for Analysis: When you use our services, you may upload or share data with us, such as marketing performance data, Excel files, or other data related to marketing campaigns. You retain ownership of this data, and we use it solely for the purpose of providing our services.
  • Usage Data: We may collect information about how you interact with our services, including device information, IP address, browser type, and page views.

2. How We Use Your Information

We use your information for the following purposes:

  • To Provide Our Services: We process your data to generate insights, models, and other analytics through our various services.
  • To Improve Our Services: We analyze usage patterns to enhance the functionality and user experience of our products.
  • Customer Support: We may use your information to respond to inquiries, provide support, and address technical issues.
  • Marketing & Communications: We may send you updates, newsletters, or promotional information related to More Than Data. You can opt out of these communications at any time.

3. Data Retention and Security

  • Data Retention: 
    • Minute MMM: We do not retain uploaded data beyond the session. Once the session ends (upon logout, browser closure, or software shutdown), your data is automatically deleted.
    • Comprehensive MMM, Channel Mix Optimization, and Other Analytics Services: We store client data only for the duration necessary to provide the services. After the analysis, we may retain anonymized data for internal analysis but will never store or share any personally identifiable information without your consent.
  • Data Security:
    • We implement industry-standard security measures to protect your information from unauthorized access, use, or disclosure. Data is encrypted during transmission, and access is limited to authorized personnel only.

4. Sharing Your Information

We do not share, sell, or rent your personal information to third parties. However, we may disclose your information in the following circumstances:

  • Service Providers: We may share information with trusted third-party service providers who assist us in operating our services (e.g., cloud hosting, email delivery, customer support). These providers are required to keep your information confidential.
  • Legal Requirements: We may disclose your information if required by law, or in response to valid requests by public authorities (e.g., government agencies or law enforcement).

5. Your Rights and Choices

  • Access and Correction: You may request access to the personal information we hold about you, as well as request corrections or updates to this information.
  • Data Deletion: You may request the deletion of your personal information, subject to applicable legal retention requirements.
  • Opt-Out: You can opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or by contacting us directly.

6. Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to enhance your experience and analyze usage patterns. Cookies are small data files stored on your device that help us understand how you interact with our services. You can control cookie settings through your browser, but disabling cookies may impact your experience with our services.

7. International Data Transfers

Your information may be transferred and processed in countries outside your own, including countries where data protection laws may differ. By using our services, you consent to the transfer of your data to these countries.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the "Last Updated" date will be revised. We encourage you to review this policy periodically to stay informed about how we protect your information.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

📧 Email: [email protected]