Frequently asked questions

Absolutely. Data privacy and security are foundational to our platform. Here’s how we keep your information safe:

• Strict Access Control – Only you can access your Minute MMM account. Our secure authentication system ensures your data stays private.
• End-to-End Encryption – All data transfers between your device and our cloud server are encrypted, protecting your information in transit.
• No Data Retention – We do not store your data. Any files you upload are used solely for model processing and are automatically deleted upon completion.
• Instant Data Deletion – As soon as you log out, close your browser, or end your session, all uploaded data is permanently erased. Nothing is retained on our servers or your local machine.

Your data remains yours — always private, always secure.

We support agencies and brands operating in highly competitive and data-sensitive environments. To protect their confidentiality — and in line with our core values — we don’t display client logos, brand names, or campaign outcomes publicly.

Our focus is on enabling your success, not advertising ours. If you're interested in anonymized case studies or real-world examples, we're always happy to walk you through them privately.

More Than Data is your trusted partner in marketing investment accountability and business performance measurement.

We help agencies and brands prove — with clarity and confidence — how marketing drives real business outcomes such as sales, revenue, brand awareness, and brand consideration.

Our platform and services include:

• Marketing Measurement & ROI Analysis
• Data Integration & Harmonization
• Interactive Visualizations
• Predictive Modeling & Scenario Planning

Our mission is to turn complex data into actionable, trustworthy insights — enabling you to justify every dollar spent with solid, realistic, and impactful evidence.

Yes, we offer dedicated customer support through email and online meeting to assist with any queries or technical issues.

Absolutely. More Than Data is designed to work seamlessly with your existing marketing stack.

We support integration with commonly used platforms like Google Analytics, Meta Ads Manager, and CRM systems to enhance data flow and usability.

For media agencies and advanced users, our API access allows you to feed MMM results directly into your reporting workflows, BI dashboards, or custom client-facing platforms — enabling automated, real-time insights at scale.

Our versatile services cater to media agencies and marketing departments within small and medium-sized enterprises, delivering tailored solutions designed to meet specific needs.

It's easy! Sign up, and you'll receive the Minute MMM URL, password, a sample Excel template, and a straightforward user guide to get started quickly.

You can download the Excel template directly from here.

Yes, we'd be happy to assist. However, please keep in mind that data preparation is not a free service and will incur a service fee. We encourage users to prepare the Excel spreadsheet themselves, as this approach can help save operational costs. Additionally, it will foster good habits in managing, organizing, and storing data. Since Excel is a basic and user-friendly tool, we believe users shouldn’t find it too difficult or intimidating to handle their data using Excel. 

We recommend signing up with your business email to help us strengthen B2B customer relationships, create upsell opportunities, and gather valuable feedback for improving customer satisfaction.

Yes — we offer flexible white-label options that allow you to customize Minute MMM with your own branding, logo, and visual identity. This allows agencies and partners to present the platform as their own proprietary solution.

Please note: a white-labeling fee applies to cover setup, maintenance, and brand integration.

Minute MMM only supports spend as the media variable. Other metrics like impressions or clicks cannot be used. If you need to include non-spend media variables, Minute MMM may not be the right fit. Please contact us for Comprehensive MMM, which can handle a broader range of media metrics.

Due to the complexity and depth involved, Comprehensive MMM requires detailed data handling, high-granularity modeling, and expert calibration — which demand significant time and resources. Therefore, this service is not available free of charge. However, we’re happy to explore flexible, budget-friendly options based on your needs.

For Omnichannel Optimization — including media mix allocation, scenario planning, and business outcome forecasting — pricing depends on your preferred setup:

• Use our self-service tool for a lower-cost, DIY approach
• Or opt for our managed service, where our experts handle everything for you

Let’s talk — we’ll help tailor a solution that works within your goals and budget.

🔧 Solution Type

• Minute MMM is a self-service SaaS platform designed for speed, accessibility, and independence. It empowers non-technical marketers to build and interpret MMM models on their own — without needing data science support.
• Comprehensive MMM is a consulting-based solution that involves expert-led modeling, deeper statistical validation, and customized reporting. It requires time, expertise, and close collaboration.

📊 Data Requirements

• Minute MMM works with leaner datasets — fewer records and variables — making it ideal for faster analysis with limited or simplified data.
• Comprehensive MMM requires more granular, detailed, and extensive datasets to uncover deeper insights and deliver a robust, full-funnel attribution view.

📈 Application Context

• Minute MMM is perfect for pitch scenarios, fast turnaround analysis, and smaller brands or agile teams who need to quickly demonstrate how marketing links to business results (e.g. sales, revenue, brand awareness). It’s often used by media agencies during the pre-sale phase to show strategic thinking and modeling capability.
• Comprehensive MMM is typically used in ongoing client engagements — after a partnership is secured. With full data access, agencies and brands use this to drive deep-dive media evaluation, budget reallocation, scenario planning, and long-term strategic decisions.