Frequently Asked Questions
What services does More Than Data offer?
More Than Data provides comprehensive marketing measurement solutions, including data integration, visualization, and predictive analytics to optimize your marketing strategies.
How can More Than Data improve my marketing efforts?
Is customer support available for More Than Data users?
Yes, we offer dedicated customer support through email and online meeting to assist with any queries or technical issues.
Can I integrate More Than Data with existing tools?
What industries benefit from More Than Data's services?
Our versatile services cater to media agencies and marketing departments within small and medium-sized enterprises, delivering tailored solutions designed to meet specific needs.
How can I launch and use Minute MMM?
It’s simple! Just sign up, and we’ll provide you with the URL for Minute MMM, a sample Excel template, and a clear, easy-to-follow user guide.
How can I get the Excel template to prepare my data for Minute MMM?
Just sign up, and we’ll send you the sample Excel template.
I find it difficult to prepare the Excel spreadsheet for using Minute MMM. Can More Than Data help me with this?
Yes, we'd be happy to assist. However, please keep in mind that data preparation is not a free service and will incur a service fee. We encourage users to prepare the Excel spreadsheet themselves, as this approach can help save operational costs. Additionally, it will foster good habits in managing, organizing, and storing data. Since Excel is a basic and user-friendly tool, we believe users shouldn’t find it too difficult or intimidating to handle their data using Excel.
Can I use my personal email address to sign up for Minute MMM?
We recommend signing up with your work email. This helps us understand your workplace, the type of business you’re involved in, and the company you serve.
Can I white-label Minute MMM with my brand and logo instead of More Than Data's
We offer flexible rebranding solutions to customize Minute MMM as your own software. However, this will incur a white-labeling fee, making Minute MMM no longer free for you.
Can More Than Data offer free-of-charge services for Comprehensive MMM and Channel Mix Optimization, similar to Minute MMM?
For Comprehensive MMM, due to its complexity, extensive data requirements, and higher granularity, it demands significant effort and time to build a reliable and accurate model. As a result, this service involves a fee. Contact us to discuss your needs, and we’ll work with you to find a budget-friendly solution.
For Channel Mix Optimization, we are currently developing a self-service SaaS solution that will be offered free of charge. Stay tuned for updates on our website or follow our LinkedIn page for announcements. We plan to launch the Channel Mix Optimization software in 2025.
What are the key differences between Minute MMM and Comprehensive MMM?
Solution Type
- Minute MMM is a SaaS solution, offering a self-service, DIY platform that empowers non-technical marketers to build MMM models independently.
- Comprehensive MMM is a consulting service that requires domain expertise, effort, and time to develop a detailed and reliable model.
Data Requirements
- Minute MMM requires fewer data records and a smaller number of variables.
- Comprehensive MMM demands extensive and granular data for more detailed analysis.
Application Context
- Minute MMM is often used for building pitch models, enabling media agencies to showcase their data-driven mindset and capabilities when competing for new clients.
- Comprehensive MMM is ideal for in-depth, detailed marketing and media measurement. It is typically used after a media agency has secured a client, granting access to comprehensive and granular client data.