Frequently asked questions

Yes! We prioritize your data security with the following measures:

• Strict Access Control – Only you can sign in to Minute MMM. Our authentication process ensures no one else can access your account.
• Encrypted Data Transmission – Your data is securely encrypted during transfer between your local computer and Minute MMM.
• We Do Not Save Your Data. Any data you upload is used solely for modeling on our secure cloud server and is automatically deleted once the modeling is complete.
• Automatic Data Deletion – The moment you log out, close the software, or shut down your browser, all your uploaded data is automatically erased. We do not store or retain any data on cloud storage or local devices.

More Than Data provides comprehensive marketing measurement solutions, including data integration, visualization, and predictive analytics to optimize your marketing strategies.

Yes, we offer dedicated customer support through email and online meeting to assist with any queries or technical issues.

Our versatile services cater to media agencies and marketing departments within small and medium-sized enterprises, delivering tailored solutions designed to meet specific needs.

It's easy! Sign up, and you'll receive the Minute MMM URL, password, a sample Excel template, and a straightforward user guide to get started quickly.

You can download the Excel template directly from here.

Yes, we'd be happy to assist. However, please keep in mind that data preparation is not a free service and will incur a service fee. We encourage users to prepare the Excel spreadsheet themselves, as this approach can help save operational costs. Additionally, it will foster good habits in managing, organizing, and storing data. Since Excel is a basic and user-friendly tool, we believe users shouldn’t find it too difficult or intimidating to handle their data using Excel. 

We recommend signing up with your business email to help us strengthen B2B customer relationships, create upsell opportunities, and gather valuable feedback for improving customer satisfaction.

We offer flexible rebranding solutions to customize Minute MMM as your own software. However, this will incur a white-labeling fee, making Minute MMM no longer free for you.

For Comprehensive MMM, due to its complexity, extensive data requirements, and higher granularity, it demands significant effort and time to build a reliable and accurate model. As a result, this service involves a fee. Contact us to discuss your needs, and we’ll work with you to find a budget-friendly solution.

For Channel Mix Optimization, we are currently developing a self-service SaaS solution that will be offered free of charge. Stay tuned for updates on our website or follow our LinkedIn page for announcements. We plan to launch the Channel Mix Optimization software in 2025.

Solution Type

• Minute MMM is a SaaS solution, offering a self-service, DIY platform that empowers non-technical marketers to build MMM models independently.
• Comprehensive MMM is a consulting service that requires domain expertise, effort, and time to develop a detailed and reliable model.

Data Requirements

• Minute MMM requires fewer data records and a smaller number of variables.
• Comprehensive MMM demands extensive and granular data for more detailed analysis.

Application Context

• Minute MMM is often used for building pitch models, enabling media agencies to showcase their data-driven mindset and capabilities when competing for new clients.
• Comprehensive MMM is ideal for in-depth, detailed marketing and media measurement. It is typically used after a media agency has secured a client, granting access to comprehensive and granular client data.

Minute MMM only supports spend as the media variable. Other metrics like impressions or clicks cannot be used. If you need to include non-spend media variables, Minute MMM may not be the right fit. Please contact us for Comprehensive MMM, which can handle a broader range of media metrics.