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Human Crowd Surrounding Red Megaphone Object On Blue Background

<h2>Introduction</h2><p>In the ever-competitive landscape of social media marketing, getting your ad noticed is only half the battle. The rest comes down to conversions, return on investment (ROI), and ultimately, whether your ad creative — particularly image sizes — meets platform and user expectations. Many marketers overlook a fundamental but critical factor: image dimensions and aspect ratios.</p><p>This article explores whether incorrect or suboptimal image sizes are quietly sabotaging your social media ad performance, and what the data really shows. It also introduces how brands can use Marketing Mix Modeling (MMM) to objectively measure the creative variable's real-world impact on business outcomes.</p><h2>Why Image Sizes Matter in Social Media Advertising</h2><p>Optimizing your image sizes isn't just about aesthetics — it's about performance.</p><ul><li>According to Meta for Business, ads with properly sized images get up to 34% more engagement than those with poorly sized visuals [<a data-mce-href="https://www.facebook.com/business/ads-guide/update" href="https://www.facebook.com/business/ads-guide/update" target="_blank" rel="noopener">Meta, 2022</a>].<br></li><li>HubSpot notes that platform-specific formatting is critical, especially in mobile-first environments where more than 90% of social media usage happens on smartphones [<a data-mce-href="https://blog.hubspot.com/website/ux-design-examples" href="https://blog.hubspot.com/website/ux-design-examples" target="_blank" rel="noopener">HubSpot, 2023</a>].<br></li></ul><p>Incorrect sizes can lead to:</p><ul><li>Cropped text or visuals<br></li><li>Blurry or pixelated images<br></li><li>Poor alignment with platform layout (e.g., Instagram vs LinkedIn)<br></li></ul><p>These factors negatively affect brand perception, click-through rates (CTR), and ultimately ad ROI.</p><figure id="figure-okyd14bu9kmda9nt8c"><img id="okyd14bu9kmda9nt8c" src="https://cdn.durable.co/blocks/0FeU570StIUrW8tF0ikYXO3ZhvsrJs5jsxhsdfIVlwHmzHWXxmRG8lkKMdi3yfFD.jpg" alt="Meta ads image" title="Meta ads image" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/0FeU570StIUrW8tF0ikYXO3ZhvsrJs5jsxhsdfIVlwHmzHWXxmRG8lkKMdi3yfFD.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Common Mistakes Marketers Make With Social Media Image Sizes</h2><p>Despite many guides online, marketers still commit a range of image formatting sins:</p><ul><li>Uploading one-size-fits-all creatives across platforms<br></li><li>Ignoring new specs after platform updates<br></li><li>Relying too much on automated resizing, which may distort visuals<br></li></ul><p>Research by <a data-mce-href="https://www.socialmediaexaminer.com/" href="https://www.socialmediaexaminer.com/" target="_blank" rel="noopener">Social Media Examiner (2023)</a> indicates that 45% of small businesses reuse the same creative across platforms — a shortcut that may be harming performance more than helping.</p><h2>Does Image Size Really Affect ROI? Here’s What the Data Shows</h2><p>Let’s look at some data-backed insights:</p><ul><li>Canva’s internal ad tests found that properly formatted image ads had 22% lower cost-per-click (CPC) than improperly sized ones across Facebook and Instagram [<a href="https://www.canva.com/newsroom/news/roi-canva-case-studies/" target="_blank" rel="noopener" data-mce-href="https://www.canva.com/newsroom/news/roi-canva-case-studies/">Canva, 2025</a>].<br></li><li>In a study by <a data-mce-href="https://adespresso.com/blog/social-media-image-sizes/" href="https://adespresso.com/blog/social-media-image-sizes/" target="_blank" rel="noopener">AdEspresso</a>, ads using the exact recommended size (1,200 x 628 px for link clicks on Facebook) yielded 15–30% higher conversion rates than the default 1080 x 1080 size.<br></li></ul><p>Meta’s own Ads Creative Report states that creative quality (which includes sizing and clarity) is the #1 driver of campaign success, outweighing audience targeting and even budget decisions in some tests.</p><figure id="figure-tmvwtz8n5gmda9rk37"><img id="tmvwtz8n5gmda9rk37" src="https://cdn.durable.co/blocks/10cYlGjv5wFF3uY547myT6AHhyVaVqlgKS9InGBnG4sjIk6NlB4im8YGEtzePWWk.jpg" alt="Social ads manager" title="Social ads manager" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/10cYlGjv5wFF3uY547myT6AHhyVaVqlgKS9InGBnG4sjIk6NlB4im8YGEtzePWWk.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Social Media Image Size Cheat Sheet (2025 Updated)</h2><table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;" data-mce-selected="1"><tbody><tr><td style="width: 25%;" data-mce-style="width: 25%;"><strong>Platform</strong></td><td style="width: 25%;" data-mce-style="width: 25%;"><strong>Format</strong></td><td style="width: 25%;" data-mce-style="width: 25%;"><strong>Recommended&nbsp;</strong></td><td style="width: 25%;" data-mce-style="width: 25%;"><strong>Aspect Ratio</strong></td></tr><tr><td style="width: 25%;" data-mce-style="width: 25%;"><strong>Facebook</strong></td><td style="width: 25%;" data-mce-style="width: 25%;">Feed Image</td><td style="width: 25%;" data-mce-style="width: 25%;">1,200 x 628 px</td><td style="width: 25%;" data-mce-style="width: 25%;">1.91:1</td></tr><tr><td style="width: 25%;" data-mce-style="width: 25%;"><strong>Instagram</strong></td><td style="width: 25%;" data-mce-style="width: 25%;">Feed Post</td><td style="width: 25%;" data-mce-style="width: 25%;">1,080 x 1,350 px</td><td style="width: 25%;" data-mce-style="width: 25%;">4:5</td></tr><tr><td style="width: 25%;" data-mce-style="width: 25%;"><strong>LinkedIn</strong></td><td style="width: 25%;" data-mce-style="width: 25%;">Sponsored Content</td><td style="width: 25%;" data-mce-style="width: 25%;">1,200 x 627 px</td><td style="width: 25%;" data-mce-style="width: 25%;">1.91:1</td></tr><tr><td style="width: 25%;" data-mce-style="width: 25%;"><strong>X (Twitter)</strong></td><td style="width: 25%;" data-mce-style="width: 25%;">Image Post</td><td style="width: 25%;" data-mce-style="width: 25%;">1,200 x 675 px</td><td style="width: 25%;" data-mce-style="width: 25%;">16:9</td></tr><tr><td style="width: 25%;" data-mce-style="width: 25%;"><strong>TikTok</strong></td><td style="width: 25%;" data-mce-style="width: 25%;">Video Thumbnail</td><td style="width: 25%;" data-mce-style="width: 25%;">1,080 x 1,920 px</td><td style="width: 25%;" data-mce-style="width: 25%;">9:16</td></tr><tr><td style="width: 25%;" data-mce-style="width: 25%;"><strong>YouTube</strong></td><td style="width: 25%;" data-mce-style="width: 25%;">Thumbnail</td><td style="width: 25%;" data-mce-style="width: 25%;">1,280 x 720 px</td><td style="width: 25%;" data-mce-style="width: 25%;">16:9</td></tr></tbody></table><p>Missing these specs may result in truncation, reduced visibility, or even ad rejection.</p><h2>Using MMM to Quantify Creative Impact: What Actually Moves the Needle</h2><p>Marketing Mix Modelling (MMM) allows marketers to statistically isolate the impact of each element of their marketing — including creative quality and format — on actual sales or conversions.</p><h3>What MMM Measures</h3><ul><li><strong>Media channel contributions</strong><br></li><li><strong>Creative format differences (e.g., square vs vertical vs landscape)</strong><br></li><li><strong>Frequency and timing effects</strong><br></li><li><strong>Platform and placement effectiveness</strong></li></ul><p><a data-mce-href="https://morethandata.biz/" href="https://morethandata.biz/" target="_blank" rel="noopener"><strong>More Than Data</strong></a>, an MMM provider, has worked with clients to analyze creative variants using MMM frameworks. One campaign across Instagram Feed vs Instagram Stories showed that square 1:1 creative underperformed vertical (9:16) formats by nearly 25% ROI, primarily due to poor use of screen real estate.</p><figure id="figure-qopjnqvl5fmda9ukm4"><img id="qopjnqvl5fmda9ukm4" src="https://media.gettyimages.com/id/2148804792/photo/two-data-analysts-working-on-data-analysis-dashboard-for-business-strategy.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=r40mKeya7mdKfvKbL5oDXvLEICPEOeB6ktxXQZxrUlw=" alt="marketing mix modelling measure content and creative" title="marketing mix modelling measure content and creative" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2148804792/photo/two-data-analysts-working-on-data-analysis-dashboard-for-business-strategy.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=r40mKeya7mdKfvKbL5oDXvLEICPEOeB6ktxXQZxrUlw=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h3>Case Study Summary</h3><ul><li>Same budget, audience, and copy<br></li><li>Only difference: image ratio<br></li><li>Outcome: 9:16 format delivered 28% higher conversion-to-purchase rate</li></ul><h2>Why Meta Dashboard Isn’t Enough to Measure Real Impact</h2><p>The Meta Ads dashboard is helpful, but it's not designed to give full-funnel ROI insights.</p><ul><li>It often uses <strong>last-click attribution</strong><br></li><li>Doesn't account for <strong>external variables</strong> like seasonality, price promotions, competitor actions<br></li><li>Doesn’t include <strong>offline sales</strong>, which is critical for retail and pharma</li></ul><p>That’s where MMM comes in. MMM provides an objective, holistic view that integrates all touchpoints and removes bias from platform-owned analytics.</p><p>According to BCG [<a data-mce-href="https://www.bcg.com/publications/2025/six-steps-to-more-effective-marketing-measurement" href="https://www.bcg.com/publications/2025/six-steps-to-more-effective-marketing-measurement" target="_blank" rel="noopener">Boston Consulting Group, 2025</a>], brands using advanced measurement (like MMM) saw 20–30% better media efficiency than those relying solely on platform dashboards.</p><h2>Best Practices to Align Image Sizes With Ad Performance Goals</h2><p>To ensure your image sizes are working for your ROI and not against it:</p><ul><li><strong>Follow platform specs religiously</strong> — they’re optimized for visibility<br></li><li><strong>Use A/B tests</strong> — test creative sizes (1:1 vs 4:5 vs 16:9) to see what drives performance<br></li><li><strong>Automate with caution</strong> — creative automation tools may compress or crop improperly<br></li><li><strong>Incorporate MMM insights</strong> — to measure if larger formats, higher resolution, or native dimensions actually lift sales<br></li><li><strong>Keep updating templates</strong> — platforms regularly change their recommended formats<br></li></ul><figure id="figure-37z9dbodgtmda9vfi4"><img id="37z9dbodgtmda9vfi4" src="https://media.gettyimages.com/id/1168175766/photo/portrait-of-an-indian-man-in-a-diverse-team-of-creative-millennial-coworkers-in-a-startup.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=4FI1puloA0eT-gE7ZpGeo2hPsCgLfyM4oIYPG69MjdI=" alt="Social ads management " title="Social ads management " class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1168175766/photo/portrait-of-an-indian-man-in-a-diverse-team-of-creative-millennial-coworkers-in-a-startup.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=4FI1puloA0eT-gE7ZpGeo2hPsCgLfyM4oIYPG69MjdI=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Conclusion: Size Isn’t Everything — But It Matters More Than You Think</h2><p>In a world of ever-tightening ad budgets and increased competition, marketers can’t afford to overlook the basics. Proper image sizing isn’t just a creative detail — it’s a data-backed lever for improving ROI.</p><p>While Meta’s native insights are useful, objective, platform-independent measurement like Marketing Mix Modelling is key to truly understanding whether your image creative is driving outcomes — or just impressions.</p>

Are Your Social Media Image Sizes Hurting Your Ad ROI? Here’s What the Data Says

Magnifying glass and business growth graph / financial

<h2>Introduction: The Shifting Landscape of Media Measurement</h2><p>In 2025, marketers operate in a world of complex, cross-channel campaigns spanning linear TV, streaming, social, search, retail media, podcasts, and more. Audience attention is fragmented, and advertising effectiveness is harder to measure. Traditional metrics—like Nielsen TV ratings—offer partial insight, but modern marketing demands speed, transparency, and real-world ROI. Emerging competitors like More Than Data are disrupting legacy systems with real-time, outcome-based, MMM-driven analytics.&nbsp;<br></p><h2>Nielsen in 2025: Legacy Rooted in Reach, Limited in Impact</h2><h3>Solid Foundations</h3><ul><li>Founded 1923, Nielsen built its reputation on national TV measurement via panels and later introduced its Nielsen ONE cross-platform measurement solution [<a data-mce-href="https://www.nielsen.com/news-center/2025/nielsen-releases-its-2025-annual-marketing-report-looking-at-the-power-of-data-driven-marketing/?utm_source=chatgpt.com" href="https://www.nielsen.com/news-center/2025/nielsen-releases-its-2025-annual-marketing-report-looking-at-the-power-of-data-driven-marketing/?utm_source=chatgpt.com" target="_blank" rel="noopener">Nielsen releases its 2025 Annual Marketing Report looking at the power of data-driven marketing</a>].<br></li><li>Renowned for delivering reach and audience insights, Nielsen remains entrenched in media buying and broadcast negotiations.</li></ul><figure id="figure-bpddtcy8olmda8009i"><img id="bpddtcy8olmda8009i" src="https://cdn.durable.co/blocks/31aVvgIZ891CNx0WRH8UPpooVURi4OOyn7PHiqBAYm8kmH7LdpSeImPBlKauEKzt.png" alt="Nielsen - a marketing research company" title="Nielsen - a marketing research company" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/31aVvgIZ891CNx0WRH8UPpooVURi4OOyn7PHiqBAYm8kmH7LdpSeImPBlKauEKzt.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Emerging Weaknesses</h3><ul><li>Slower reporting cadence of days to weeks fails modern optimizations [<a data-mce-href="https://www.nielsen.com/news-center/2024/nielsen-releases-its-2024-annual-marketing-report-surveying-global-marketers-on-roi-strategies/?utm_source=chatgpt.com" href="https://www.nielsen.com/news-center/2024/nielsen-releases-its-2024-annual-marketing-report-surveying-global-marketers-on-roi-strategies/?utm_source=chatgpt.com" target="_blank" rel="noopener">Nielsen releases its 2024 Annual Marketing Report surveying global marketers on ROI strategies | Nielsen</a>].<br></li><li>Panel-based data struggles with granular coverage of CTV, digital, retail, and podcast audiences [<a data-mce-href="https://www.nielsen.com/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/?utm_source=chatgpt.com" href="https://www.nielsen.com/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/?utm_source=chatgpt.com" target="_blank" rel="noopener">2024 Annual Marketing Report | Nielsen</a>].<br></li><li>Perception vs performance gaps: Nielsen’s 2025 report found that perceived digital effectiveness often outstripped actual ROI. For example, marketers rated earned channels higher even when ROI didn’t support it [<a data-mce-href="https://www.nielsen.com/insights/2025/maximizing-marketing-effectiveness-data-driven-decisions/?utm_source=chatgpt.com" href="https://www.nielsen.com/insights/2025/maximizing-marketing-effectiveness-data-driven-decisions/?utm_source=chatgpt.com" target="_blank" rel="noopener">Maximizing your marketing effectiveness with data-driven decision making | Nielsen</a>].<br></li><li>Transparency concerns persist: many marketers cite difficulties comparing across platforms and trust in measurement [<a data-mce-href="https://funnel.io/blog/marketing-measurement?utm_source=chatgpt.com" href="https://funnel.io/blog/marketing-measurement?utm_source=chatgpt.com" target="_blank" rel="noopener">Marketing measurement lessons learned and what to expect in 2025</a>].</li></ul><h2>What Modern Marketers Demand: Capabilities for 2025</h2><p>According to industry research:</p><ul><li>Forrester (2023): Unified measurement methods adoption grew 13% since 2021; MMM is now a top-five technology priority [<a data-mce-href="https://www.forrester.com/blogs/the-latest-and-greatest-mmo-service-providers/?utm_source=chatgpt.com" href="https://www.forrester.com/blogs/the-latest-and-greatest-mmo-service-providers/?utm_source=chatgpt.com" target="_blank" rel="noopener">The Latest And Greatest Marketing Measurement Service Providers</a>].<br></li><li>Nielsen 2024 report: 63% of budgets shift to digital, yet only 38% of marketers unify traditional and digital ROI [<a data-mce-href="https://www.nielsen.com/news-center/2024/nielsen-releases-its-2024-annual-marketing-report-surveying-global-marketers-on-roi-strategies/?utm_source=chatgpt.com" href="https://www.nielsen.com/news-center/2024/nielsen-releases-its-2024-annual-marketing-report-surveying-global-marketers-on-roi-strategies/?utm_source=chatgpt.com" target="_blank" rel="noopener">Nielsen releases its 2024 Annual Marketing Report surveying global marketers on ROI strategies | Nielsen</a>].<br></li><li>Funnel.io (2025): 55% of US marketers report revenue loss due to poor data integration; 34% don’t trust existing measurement systems [<a data-mce-href="https://funnel.io/blog/marketing-measurement?utm_source=chatgpt.com" href="https://funnel.io/blog/marketing-measurement?utm_source=chatgpt.com" target="_blank" rel="noopener">Marketing measurement lessons learned and what to expect in 2025</a>].</li></ul><p>Marketers now require:</p><ul><li><strong>Fast, granular reporting</strong><br></li><li><strong>Outcome-linked metrics</strong> (real sales, leads, retention)<br></li><li><strong>Full transparency &amp; explainability</strong><br></li><li><strong>Omnichannel inclusion</strong>—digital, offline, retail, programmatic, audio, CTV</li></ul><p>Legacy systems like Nielsen often fall short in one or more of these areas.</p><h2>More Than Data: A Modern, Outcome-Driven Alternative</h2><p><a data-mce-href="https://morethandata.biz/services" href="https://morethandata.biz/services" target="_blank" rel="noopener"><strong>More Than Data</strong></a> (MTD) delivers a self-serve, quick-turnover, MMM-based analytics platform—designed with modern marketers in mind:</p><ul><li><strong>Transaction-level modelling</strong> connects cost to business outcomes (e.g., turns per dollar)<br></li><li><strong>Fast insights</strong>: weekly refreshes, scenario simulations, budget reallocation tools<br></li><li><strong>Fully transparent models</strong>: no hidden algorithms, full visibility for stakeholders<br></li><li><strong>Broad channel integration</strong>: spans social, search, retail, display, TV, audio, OOH</li></ul><p>This aligns with the 2025 Forrester and BCG call for <strong>transparent</strong>, <strong>agile</strong>, <strong>outcomes-based</strong>, <strong>omnichannel analytics</strong>.</p><figure id="figure-p1yyhdc3d9mda8be5a"><iframe id="p1yyhdc3d9mda8be5a" src="https://www.youtube.com/embed/KtVaQcFKIvU" class="w-full bg-gray-100 " style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://www.youtube.com/watch?v=KtVaQcFKIvU" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/KtVaQcFKIvU" data-mce-style="aspect-ratio: 16/9;"></iframe></figure><h2>Feature-by-Feature Comparison</h2><table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;"><strong>Feature</strong></td><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;"><strong>Nielsen</strong></td><td style="width: 33.335%;" data-mce-style="width: 33.335%;"><strong>More Than Data</strong></td></tr><tr><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;"><strong>Measurement Approach</strong></td><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;">Panel + licensed data&nbsp;</td><td style="width: 33.335%;" data-mce-style="width: 33.335%;">Transaction-level MMM</td></tr><tr><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;"><strong>Reporting Speed</strong></td><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;">Monthly</td><td style="width: 33.335%;" data-mce-style="width: 33.335%;">Near real-time (minutes, daily &amp; weekly)</td></tr><tr><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;"><strong>Channel Coverage</strong></td><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;">Strong on TV, growing digital &amp; audio</td><td style="width: 33.335%;" data-mce-style="width: 33.335%;">Full funnel: social, CTV, retail, audio</td></tr><tr><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;"><strong>Transparency</strong></td><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;">Proprietary algorithms</td><td style="width: 33.335%;" data-mce-style="width: 33.335%;">Open model logic &amp; self-service tool</td></tr><tr><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;"><strong>ROI Analysis</strong></td><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;"><p>Media mix optimization tools&nbsp;[<a data-mce-href="https://www.nielsen.com/solutions/marketing-optimization/marketing-mix-modeling/?utm_source=chatgpt.com" href="https://www.nielsen.com/solutions/marketing-optimization/marketing-mix-modeling/?utm_source=chatgpt.com" target="_blank" rel="noopener">Marketing Mix Modeling | Nielsen</a>]</p></td><td style="width: 33.335%;" data-mce-style="width: 33.335%;">Built-in simulation and scenario tools [<a data-mce-href="https://morethandata.biz/services" href="https://morethandata.biz/services" target="_blank" rel="noopener">More Than Data Services</a>]</td></tr><tr><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;"><strong>Ease of Use</strong></td><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;">Enterprise-level, analyst-heavy</td><td style="width: 33.335%;" data-mce-style="width: 33.335%;">Self-serve dashboard for marketers</td></tr><tr><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;"><strong>Pricing Model</strong></td><td style="width: 33.3325%;" data-mce-style="width: 33.3325%;">Premium, enterprise contracts</td><td style="width: 33.335%;" data-mce-style="width: 33.335%;">Flexible SaaS tiering</td></tr></tbody></table><figure id="figure-2k52l1dvjrmda8dbv9"><iframe id="2k52l1dvjrmda8dbv9" src="https://www.youtube.com/embed/EnEI4t4YRjA" class="w-full bg-gray-100 " style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://www.youtube.com/watch?v=EnEI4t4YRjA" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/EnEI4t4YRjA" data-mce-style="aspect-ratio: 16/9;"></iframe></figure><h2>Real-World Impact: A Modern Measurement Case Study</h2><p>A major Australian retail chain spent ~$3M/month across TV, Meta, search, programmatic, and in-store media. They sought clarity on how each channel affected store traffic and sales.</p><h3>Initial State:</h3><ul><li>Nielsen provided reach and comparability but couldn’t tie activity to actual footfall.<br></li><li>Meta and Google dashboards painted Facebook as the star performer—an overly simplified view.</li></ul><h3>More Than Data Implementation:</h3><ul><li>Integrated weekly ad spend (all channels), in-store transactions, and pricing/promos.<br></li><li>MMM revealed:<ul><li>Meta’s reported gains were inflated by overlap with TV and search.<br></li><li>TV + in-store campaigns drove distinct foot traffic lifts with strong ROI.<br></li><li>Reallocating 20% of ad spend from Meta to in-store prompts and CTV increased media ROI by 19% within two months.</li></ul></li></ul><p>This level of insight—clearly linking spend to outcomes and enabling rapid budget decisions—was beyond what Nielsen panels could offer.</p><h2>The Future: Where MMM and Measurement Are Headed</h2><h3>Privacy-First and Cross-Channel</h3><p>With cookieless tracking and identity regulation, measurement must adapt. MMM provides a privacy-safe aggregate model — ideal for the new digital era.&nbsp;</p><h3>Integrated Audio &amp; Emerging Channels</h3><p>Nielsen studies confirm that properly sized budgets make audio (radio/podcast) measurable via MMM [<a data-mce-href="https://www.nielsen.com/insights/2024/unlocking-the-potential-of-radio-in-mmm/?utm_source=chatgpt.com" href="https://www.nielsen.com/insights/2024/unlocking-the-potential-of-radio-in-mmm/?utm_source=chatgpt.com" target="_blank" rel="noopener">Unlocking the potential of radio in marketing mix models | Nielsen</a>]. Similar logic applies to retail media, CTV, and programmatic channels [<a data-mce-href="https://www.nielsen.com/news-center/2025/nielsen-launches-its-2025-global-media-planning-report/?utm_source=chatgpt.com" href="https://www.nielsen.com/news-center/2025/nielsen-launches-its-2025-global-media-planning-report/?utm_source=chatgpt.com" target="_blank" rel="noopener">Nielsen Launches its 2025 Global Media Planning Report</a>].</p><h3>Real-Time Scenario Planning</h3><p>Platforms now allow marketers to test budget reallocation on the fly—essential in economics with rapid shifts. <a data-mce-href="https://morethandata.biz/services" href="https://morethandata.biz/services" target="_blank" rel="noopener"><strong>More Than Data</strong></a> integrates this functionality directly into its dashboard.</p><figure id="figure-9tgls3wpx9mda8ft8r"><img id="9tgls3wpx9mda8ft8r" src="https://cdn.durable.co/blocks/0vpOmybF2FlJ5kWpilw0V2eQOx7HC0JA0nMUJfxfhBABaMVPoeKxtzEPCJ3oUGV4.png" alt="More Than Data Self-service Budget Allocation Tool" title="More Than Data Self-service Budget Allocation Tool" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/0vpOmybF2FlJ5kWpilw0V2eQOx7HC0JA0nMUJfxfhBABaMVPoeKxtzEPCJ3oUGV4.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Conclusion: Choosing Measurement Built for 2025</h2><ul><li><strong>Nielsen </strong>remains indispensable for traditional broadcast reach—but it lacks speed, transparency, and optimization tools needed for today’s complex media ecosystem.<br></li><li><strong><a data-mce-href="https://morethandata.biz/services" href="https://morethandata.biz/services" target="_blank" rel="noopener">More Than Data</a> </strong>brings modern marketers what they truly need: <strong>granular ROI tracking</strong>, <strong>rapid insights</strong>, <strong>transparent MMM</strong>, <strong>and omnichannel coverage</strong>.</li></ul><p>To pivot from reach-focused vanity metrics toward revenue-based, growth-driven marketing, media teams must adopt measurement platforms built for this decade—not the last.</p>

Nielsen vs More Than Data: What Modern Marketers Need from Media Measurement in 2025

<h2>Understanding Marketing Mix Models</h2>
<p>Marketing mix models have become essential tools for businesses looking to optimize their marketing strategies. However, despite their importance, many misconceptions exist about what these models can and cannot do. In this post, we'll debunk some of the most common myths surrounding marketing mix models to help you make more informed decisions.</p>

<p>At their core, marketing mix models are designed to measure the impact of various marketing activities on sales. They help businesses allocate budgets more effectively by showing which channels deliver the best return on investment (ROI). However, some misunderstandings can lead to unrealistic expectations or improper use. Let's explore these misconceptions in detail.</p>

<figure id="figure-tw3qd2yitjmd8o68wv"><img id="tw3qd2yitjmd8o68wv" src="https://media.gettyimages.com/id/2098359215/photo/digital-marketing-concept-businessman-using-laptop-with-ads-dashboard-digital-marketing.jpg?b=1&s=2048x2048&w=0&k=20&c=rPFhbrNcEQyKsywdiVE54MwhjQgk5BHZQT1Ad6077-Q=" alt="marketing data" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Myth: Marketing Mix Models Provide Real-Time Insights</h2>
<p>A common misconception is that marketing mix models offer real-time insights similar to digital analytics tools. In reality, these models typically analyze historical data over a specific period, providing insights based on past performance. This means they are more suited for strategic planning rather than immediate tactical adjustments.</p>

<p>Real-time data analysis is better achieved through other tools such as web and social media analytics platforms. While marketing mix models are invaluable for understanding long-term trends and making strategic decisions, they should be complemented with real-time data tools for day-to-day campaign management.</p>

<h2>Myth: They Only Focus on Short-Term Results</h2>
<p>Another common myth is that marketing mix models only account for short-term impacts. While it's true that they can highlight immediate effects of marketing efforts, these models are also capable of capturing long-term influences. By incorporating a range of data, including sales trends and external factors, they provide a comprehensive view of both short-term and long-term impacts.</p>

<figure id="figure-82l9tr8vt8md8o68wv"><img id="82l9tr8vt8md8o68wv" src="https://media.gettyimages.com/id/1398670065/photo/top-view-of-pen-eyeglasses-and-notebook-written-with-long-term-planning.jpg?b=1&s=2048x2048&w=0&k=20&c=eyjEtOZF1BN2w8XjyTx7tMNLDmc2PtgD_Pb730AO3Xs=" alt="long term planning" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<p>Businesses can use this information to balance their marketing strategies, ensuring they not only drive immediate sales but also build brand equity over time. This holistic approach helps in sustaining growth and achieving long-term business objectives.</p>

<h2>Myth: They Replace the Need for Other Analytics Tools</h2>
<p>Some marketers believe that marketing mix models can replace all other analytics tools. In truth, these models are just one piece of the puzzle. While they offer valuable insights into the effectiveness of different marketing channels, they do not provide detailed customer-level insights or track individual user behavior.</p>

<ul>
  <li>Marketing mix models assess channel performance and allocate budgets.</li>
  <li>Customer analytics tools provide insights into individual consumer behavior and preferences.</li>
  <li>Social media analytics help understand engagement and reach across platforms.</li>
</ul>

<p>Using a combination of analytics tools allows businesses to gain a comprehensive understanding of their marketing efforts and customer interactions.</p>

<figure id="figure-cmqcmxkasmd8o68wv"><img id="cmqcmxkasmd8o68wv" src="https://media.gettyimages.com/id/2096475191/photo/data-analytics-automated-with-ai-technology-big-data-business-analytics-and-artificial.jpg?b=1&s=2048x2048&w=0&k=20&c=oPpIjc9QyOBlajkf-NkhIN8XRVJCpyVMKeMi75Um__U=" alt="analytics tools" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Myth: They Are Only Useful for Large Enterprises</h2>
<p>It's often assumed that only large companies with extensive budgets can benefit from marketing mix models. However, businesses of all sizes can leverage these models to optimize their marketing efforts. Smaller companies can use simplified versions or tailored models to fit their specific needs and budget constraints.</p>

<p>By understanding which channels work best, even smaller businesses can make data-driven decisions that enhance their marketing effectiveness and competitiveness in the market.</p>

<h2>The Value of Accurate Insights</h2>
<p>In conclusion, marketing mix models are powerful tools that provide valuable insights into the performance of various marketing activities. By debunking these common misconceptions, businesses can better utilize these models to inform their marketing strategies and achieve more effective outcomes.</p>

<p>It's important to remember that while marketing mix models offer significant advantages, they work best when used in conjunction with other analytics tools. This integrated approach ensures a well-rounded understanding of market dynamics and consumer behavior, leading to more informed and strategic business decisions.</p>

Common Misconceptions About Marketing Mix Models Debunked

<h2>Understanding Business Intelligence Tools</h2>
<p>In today's data-driven world, businesses are increasingly turning to Business Intelligence (BI) tools to gain insights and make informed decisions. These tools help organizations analyze data to maximize their Return on Investment (ROI). By understanding how to leverage BI tools effectively, companies can transform raw data into actionable insights that drive growth.</p>

<figure id="figure-nx5q82xm6md4dukr2"><img id="nx5q82xm6md4dukr2" src="https://media.gettyimages.com/id/1061299140/photo/business-analytics-intelligence-concept-financial-charts-to-analyze-profit-and-finance.jpg?b=1&s=2048x2048&w=0&k=20&c=6LeKBT7GA4pcQjm4E-o0ooRlb-M33WFBW0FVMAtLKSc=" alt="business intelligence tools" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Choosing the Right BI Tool</h3>
<p>Not all BI tools are created equal. Selecting the right tool for your specific needs is crucial. Consider factors such as the size of your business, the complexity of the data you handle, and the level of technical expertise available within your team. The right tool will seamlessly integrate with your existing systems and provide a user-friendly interface for efficient data analysis.</p>

<p>Additionally, look for BI tools that offer scalability and flexibility. As your business grows, so should your BI capabilities. Investing in a tool that can adapt to changing demands will ensure long-term success and better ROI.</p>

<h3>Data Quality and Management</h3>
<p>High-quality data is the foundation of effective business intelligence. Ensure that your data is accurate, complete, and up-to-date. Implementing a robust data management strategy is essential for maintaining data integrity. This involves regular audits, cleansing processes, and setting up automated systems for data collection and storage.</p>

<figure id="figure-dtgredoohjmd4dukr2"><img id="dtgredoohjmd4dukr2" src="https://media.gettyimages.com/id/2157709105/photo/data-fabric-ai-artificial-intelligence-powered-analytics-data-data-verse-big-data-data.jpg?b=1&s=2048x2048&w=0&k=20&c=gYImeeQslIntNzWrO8iIyRALiovJOudFMtQ4GEeUQm8=" alt="data management" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<p>Furthermore, involve your team in data governance practices to promote accountability and consistency. When everyone understands the importance of data quality, it becomes easier to rely on insights generated by BI tools.</p>

<h3>Leveraging Advanced Analytics</h3>
<p>BI tools often come with advanced analytics features such as predictive modeling and machine learning algorithms. These features allow businesses to anticipate future trends and make proactive decisions. By leveraging these capabilities, companies can stay ahead of the competition and optimize their operations.</p>

<p>It's important to train your team on how to use these advanced features effectively. Providing training sessions or workshops can empower employees to make the most of the available tools and drive better results.</p>

<figure id="figure-qmr63tw3md4dukr2"><img id="qmr63tw3md4dukr2" src="https://media.gettyimages.com/id/817442226/photo/male-doing-estimation-on-screen.jpg?b=1&s=2048x2048&w=0&k=20&c=ohp5uVpTaAMDc0eXo7vabe_kMlzapSh3uLmXJpHVqr4=" alt="analytics training" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Integrating BI Tools with Other Systems</h3>
<p>The power of BI tools is amplified when integrated with other business systems like Customer Relationship Management (CRM) platforms and Enterprise Resource Planning (ERP) software. This integration allows for a more comprehensive view of business operations, facilitating better decision-making.</p>

<p>Ensure that your BI tool can connect seamlessly with these systems to create a unified data ecosystem. This holistic approach not only enhances data accessibility but also improves the overall efficiency of business processes.</p>

<h3>Measuring ROI from BI Investments</h3>
<p>To truly maximize ROI with BI tools, it's essential to measure the impact of your investments. Identify key performance indicators (KPIs) that align with your business goals and use them to evaluate the effectiveness of your BI initiatives.</p>

<ol>
  <li>Track improvements in decision-making speed and accuracy.</li>
  <li>Assess cost savings from optimized processes.</li>
  <li>Monitor revenue growth driven by data insights.</li>
</ol>

<p>Regularly reviewing these metrics will help you understand the value generated from BI tools and guide future investments.</p>

<h2>Conclusion</h2>
<p>Maximizing ROI with Business Intelligence tools requires a strategic approach that involves choosing the right platform, ensuring data quality, leveraging advanced features, integrating systems, and measuring outcomes. By following these expert tips, businesses can unlock the full potential of their BI investments and drive sustainable growth.</p>

Expert Tips: Maximizing ROI with Business Intelligence Tools

<h2>The Rise of Free Marketing Analytics Platforms</h2>
<p>In the bustling business environment of Sydney, companies are constantly seeking ways to optimize their operations and improve their marketing strategies. Recently, there has been a significant shift towards utilizing free marketing analytics platforms. These tools offer businesses invaluable insights without the hefty price tag that often accompanies traditional analytics software.</p>

<p>Free marketing analytics platforms have emerged as a game-changer, providing businesses with the ability to monitor, analyze, and enhance their marketing efforts efficiently. The appeal of these platforms lies not only in their cost-effectiveness but also in their accessibility and ease of use.</p>

<figure id="figure-jy38i9bed8kmcvt7eov"><img id="jy38i9bed8kmcvt7eov" src="https://media.gettyimages.com/id/2165068752/photo/aerial-drone-view-of-the-sydney-skyline-with-harbour-bridge-and-kirribilli-suburb.jpg?b=1&s=2048x2048&w=0&k=20&c=7g1SwI61hYUqFlg32SNkoGQMrRqX-zIVIPVQaToXRIs=" alt="sydney skyline" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Cost-Effectiveness in Challenging Economic Times</h3>
<p>One of the primary reasons Sydney businesses are embracing free marketing analytics platforms is the financial relief they offer. In an era where every dollar counts, especially for small to medium-sized enterprises (SMEs), reducing expenses while maintaining competitive marketing strategies is crucial. These platforms eliminate the need for costly subscriptions, allowing businesses to allocate their resources more effectively.</p>

<p>Moreover, free analytics tools empower businesses to experiment with different strategies without the fear of incurring additional costs. This flexibility is vital for companies aiming to innovate and adapt in a rapidly changing market landscape.</p>

<h3>Comprehensive Features and User-Friendly Interfaces</h3>
<p>Despite being free, many of these platforms offer comprehensive features that rival those of paid alternatives. Businesses can access data on website traffic, customer behavior, campaign performance, and more. This data is critical for making informed decisions and refining marketing strategies.</p>

<p>The user-friendly interfaces of these platforms are another significant advantage. They are designed to be intuitive, making it easy for even those with limited technical expertise to navigate and interpret data effectively. This accessibility ensures that businesses of all sizes can leverage data-driven insights to fuel their growth.</p>

<figure id="figure-71lz8ws2lmcvt7eov"><img id="71lz8ws2lmcvt7eov" src="https://media.gettyimages.com/id/2096475191/photo/data-analytics-automated-with-ai-technology-big-data-business-analytics-and-artificial.jpg?b=1&s=2048x2048&w=0&k=20&c=oPpIjc9QyOBlajkf-NkhIN8XRVJCpyVMKeMi75Um__U=" alt="analytics dashboard" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Integration with Other Tools</h3>
<p>Another appealing aspect of free marketing analytics platforms is their ability to integrate seamlessly with other tools and systems. Many businesses in Sydney rely on a suite of digital tools to manage various aspects of their operations. The ability to connect analytics platforms with tools like CRM software, social media management systems, and email marketing services enhances the overall efficiency of a company's marketing efforts.</p>

<p>This integration not only streamlines processes but also ensures a consistent flow of data across all platforms. As a result, businesses can gain a holistic view of their marketing ecosystem, leading to more cohesive and effective strategies.</p>

<h3>Real-Time Insights for Agile Decision-Making</h3>
<p>In today's fast-paced business world, having access to real-time data is crucial. Free marketing analytics platforms provide Sydney businesses with up-to-the-minute insights, enabling them to make agile decisions quickly. This real-time access allows companies to respond promptly to market trends and customer preferences, ensuring they stay ahead of the competition.</p>

<figure id="figure-jfqw2qaxkdmcvt7eov"><img id="jfqw2qaxkdmcvt7eov" src="https://media.gettyimages.com/id/2158074304/photo/business-people-discussing-in-a-meeting-room.jpg?b=1&s=2048x2048&w=0&k=20&c=hgRG7fMSmTan6xbUQygK6eflVEtNjjrcOw99Bvx6wwY=" alt="business meeting" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<p>Furthermore, real-time insights help businesses identify issues early on and adjust their strategies accordingly. Whether it's tweaking a digital campaign or addressing customer feedback, the ability to act swiftly can significantly impact a company's success.</p>

<h3>The Future of Marketing Analytics in Sydney</h3>
<p>As technology continues to evolve, the capabilities of free marketing analytics platforms are expected to expand even further. This growth will likely lead to even greater adoption among Sydney businesses looking to harness the power of data-driven marketing without breaking the bank.</p>

<p>In conclusion, the shift towards free marketing analytics platforms represents a significant trend in Sydney's business landscape. By offering cost-effective, comprehensive, and user-friendly solutions, these platforms empower businesses to optimize their marketing efforts and drive growth in an increasingly competitive market.</p>

Why Sydney Businesses are Turning to Free Marketing Analytics Platforms

An analyst uses a computer and dashboard for data business analysis and Data Management System with KPI and metrics connected to the database for technology finance, operations, sales, marketing

<h2>Understanding Media Mix Modelling</h2>
<p>Media Mix Modelling (MMM) is rapidly evolving, and it plays a crucial role in understanding the complex landscape of marketing analytics. By analyzing historical data, MMM helps businesses allocate their marketing budgets more effectively across various channels. The future of marketing analytics heavily relies on these advanced models to drive insightful decision-making.</p>

<p>As digital transformation accelerates, MMM has become a fundamental tool for marketers aiming to optimize their spending. With the rise of new media channels and ever-changing consumer behaviors, staying ahead of the curve is essential for maintaining a competitive edge.</p>

<figure id="figure-kkia1go0oqmcrivj4l"><img id="kkia1go0oqmcrivj4l" src="https://media.gettyimages.com/id/2174258883/photo/data-analyst-using-data-analytics-kpi.jpg?b=1&s=2048x2048&w=0&k=20&c=MKXJ9akB5onM1f4mN-cQlOPUa2zX_OYBR8gXvUebRQ8=" alt="marketing analytics" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Emerging Technologies Shaping MMM</h2>
<p>The integration of artificial intelligence (AI) and machine learning (ML) into MMM is transforming how businesses interpret data. These technologies enable more accurate predictions and deeper insights, allowing marketers to adjust their strategies in real-time. By leveraging AI and ML, companies can uncover hidden patterns and trends that traditional methods might miss.</p>

<p>Moreover, advancements in cloud computing have made it easier for businesses to process large datasets quickly and efficiently. This capability is crucial for MMM, as it requires analyzing vast amounts of information from multiple sources to generate reliable insights.</p>

<figure id="figure-pzxjg9khuamcrivj4l"><img id="pzxjg9khuamcrivj4l" src="https://media.gettyimages.com/id/2157709105/photo/data-fabric-ai-artificial-intelligence-powered-analytics-data-data-verse-big-data-data.jpg?b=1&s=2048x2048&w=0&k=20&c=gYImeeQslIntNzWrO8iIyRALiovJOudFMtQ4GEeUQm8=" alt="artificial intelligence" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>The Role of Data Privacy</h3>
<p>Data privacy regulations, such as GDPR and CCPA, are reshaping the way businesses approach MMM. Marketers must ensure compliance while still gathering the data necessary for effective modelling. This has led to an increased focus on first-party data, which offers a more sustainable and compliant way to understand consumer behavior.</p>

<p>As a result, companies are investing in robust data management platforms that prioritize privacy while still providing valuable insights. This shift not only protects consumer rights but also builds trust between brands and their audiences.</p>

<h2>Integration with Other Marketing Tools</h2>
<p>Future trends in MMM point toward seamless integration with other marketing tools, such as Customer Relationship Management (CRM) systems and social media analytics platforms. This interconnected approach allows for a more holistic view of marketing performance and helps businesses make informed decisions.</p>

<p>By integrating MMM with these tools, marketers can align their strategies across all channels, ensuring consistency and maximizing return on investment (ROI). This synergy is essential for creating a cohesive brand experience that resonates with consumers.</p>

<figure id="figure-faf7yk75eimcrivj4l"><img id="faf7yk75eimcrivj4l" src="https://media.gettyimages.com/id/1318841464/photo/handwritten-integrated-marketing-structure-in-the-notepad.jpg?b=1&s=2048x2048&w=0&k=20&c=EG4Hva843ZZfi33rsiILoPbIcQ3oaSGpkHEitvgo73M=" alt="integrated marketing" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Challenges and Opportunities</h3>
<p>Despite its many advantages, MMM faces several challenges. One significant hurdle is the dynamic nature of media consumption, which can make it difficult to maintain accurate models. Additionally, the sheer volume of data available can be overwhelming, making it challenging to extract actionable insights.</p>

<p>However, these challenges also present opportunities for innovation. As technology advances, new methodologies and techniques will emerge to address these issues, further enhancing the value of MMM in marketing analytics.</p>

<h2>The Road Ahead</h2>
<p>As we look toward the future, it's clear that media mix modelling will continue to play a vital role in marketing analytics. By embracing emerging technologies and adapting to changing consumer expectations, businesses can leverage MMM to drive growth and success.</p>

<p>The ongoing evolution of MMM offers exciting possibilities for marketers ready to innovate and refine their strategies. By staying informed about the latest trends and advancements, companies can ensure they remain competitive in an ever-changing market landscape.</p>

The Future of Marketing Analytics: Trends in Media Mix Modelling

More Than Data

An Australia Sydney-based pioneer in marketing analytics, offering a free, fast, and user-friendly marketing mix modelling platform. We help marketers build actionable marketing mix models in under 10 minutes for instant insights. Our software Minute MMM is free, DIY, and simple—no costly consultants, complex tools, or data expertise needed. Optimize marketing investments with ease!

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<p>Thank You to Our First 100 Clients and Users.</p>
<p>Your support helped shape our products and services—built to make media impact measurement accessible and affordable.</p>
<p>Starting 1 July 2025, Minute MMM and Budget Optimizer move to a paid model with monthly subscription and upfront payment options.</p>
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