About us
Who we are
Based in Sydney, Australia, we are pioneers in accessible marketing analytics, offering a fast, affordable, and user-friendly solution for building marketing mix models.
What we do
We enable users to build actionable marketing mix models in under 10 minutes, providing instant insights to optimize marketing investments.
Whom will be benefited by us
Our service is appropriate for marketers, agencies, and small to medium-sized businesses looking for a cost-effective way to measure and improve marketing performance.
What’s needed to use our service
Just an Excel file with your marketing data—no specialized skills or expensive software required.
Again, whom we are against
We challenge the traditional approaches to building marketing mix models, including:
- Costly marketing mix modeling consultants
- Overly complicated analytics platforms
- Expensive enterprise tools inaccessible to smaller businesses
What sets us apart
- Affordable Pricing: Our tool is cost-effective, whereas others can cost thousands of dollars
- DIY empowerment: Build models quickly on your own, without relying on consultants or time-consuming processes
- Simplicity: No advanced expertise needed—our tool is user-friendly, unlike complex systems requiring data science skills
So what, to our clients?
With us, you are no longer reliant on costly services or complicated software. Save time and money, and gain the insights you need to confidently make data-driven marketing decisions—all in just minutes.
Thank You to Our First 100 Clients and Users.
Your support helped shape our products and services—built to make media impact measurement accessible and affordable.
Starting 1 July 2025, Minute MMM and Budget Optimizer move to a paid model with monthly subscription and upfront payment options.
We're no longer free—but we're still powerful, affordable, and focused on your success.