Application scenario
CMO vs. CFO on Budget Cuts
CMO Justifies Marketing Budget Using MMM
"Our data shows marketing drives 20% of revenue. Cutting $500K will lose $1M in sales next quarter. Let’s shift spend from low-performing channels instead." 👇 Click to see how MMM protects your marketing budgets
CRM Tackles the Brand's Performance Marketing Concerns
CRM Armed with MMM Answers Tough Questions
"Here's what really happened: competitors slashed prices, stealing 15% of share - but your ads? They became 12% more effective. Now let's turn the tables with a smart promo on your hero products." 👇 Learn how MMM gives your client-facing team unbeatable performance insights
Media Investment Manager Justifies ROAS by Channel
Media Investment Manager Uses MMM to Measure ROAS
"MMM insights reveal: for every $1 invested in CTV ads, Meta's retargeting ROAS improves by 18%. While we'll reallocate the majority of CTV spend to higher-performing channels next quarter, we'll preserve a 15% test budget to safeguard its proven full-funnel benefits." 👇 Discover how MMM delivers definitive, actionable insights to optimize your media investments
Brand Manager Quantifies Long-Term Brand-Building Effects
Brand Manager Optimizes ATL for Both Short-term Sales and Long-term Brand Growth
"With MMM, I move beyond last-click attribution to demonstrate how ATL investments in TV, OOH and other brand-building channels drive sustainable growth. By analyzing historical data and market trends, I can quantify how each dollar spent on ATL contributes not just to immediate sales, but more importantly to long-term brand health metrics like awareness, recall, and preference." 👇 Discover how MMM empowers brand to drive immediate sales while building lasting brand value
Media Strategy Manager Optimizes Next Campaign Mix
Media Strategy Manager Aligns Spend with High-impact Channels
"Our MMM proves paid social and CTV/YouTube outperform Performance Max's inflated reporting. We're reallocating 20% of P-Max budgets to Meta prospecting and CTV to capitalize on these verified full-funnel effects." 👇 See how MMM redistributes budgets to your best-performing channels
Media Planning Manager Builds Granular Media Plan
Media Planning Manager Balances Sales Impact vs. Audience Reach
"MMM quantifies how our $1M TV investment delivers dual value: brand growth and performance boost. This isn't brand vs. performance - it's brand AND performance working together. The balanced approach protects both short-term revenue and long-term growth." 👇 Discover how MMM reveals the optimal balance between audience-building channels and sales-driving tactics
Data Scientist Analyzes Post-campaign Performance and Extracts Actionable Insights
Data Scientist Identifies Media Performance Drivers to Inform Next Marketing Strategy
"MMM gives me the power to simplify complex multi-channel marketing data, turning numbers into clear performance narratives. It accurately measures each channel's impact while revealing both short-term sales lift and long-term brand growth—delivering the evidence I need to demonstrate marketing's complete ROAS." 👇 See how MMM enables data scientist to pinpoint key growth drivers and quantify their impact
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