Got Questions? We’ve Got Straight Answers
Everything you need to know about our results-based guarantee and how we work with agencies to win pitches and keep clients.
What does “No Win, No Pay” really mean?
We only charge our full service fee if you win the pitch or retain the client. If the outcome is not successful, we refund your initial payment—no questions asked. It’s our way of sharing the risk and standing behind the results.
Why do you charge an upfront fee if it’s “No Win, No Pay”?
The upfront fee allows us to assemble the right team, allocate resources, and start working on your project immediately. It covers critical work like linking your media performance to client business outcomes, measuring media impact, generating insights, and justifying your media mix and budget allocation. If the pitch or client retention is unsuccessful, we refund this fee in full.
What exactly do we get in return for the upfront payment?
You get a complete, behind-the-scenes strategic service:
- Media impact measurement and ROAS analysis
- Business outcome projections and client-facing insights
- Justification of media mix and budget decisions
- Boardroom-ready presentation materials
- Strategic support designed to reinforce client trust and help the CMO defend their marketing investment
All of this is focused on helping you win the pitch or keep the client—and proving the business value of your media strategy, planning and buying.
What happens if we don’t win or lose the client?
If you don’t win the pitch or retain the client, we refund your initial payment. You owe us nothing beyond that. That’s our guarantee. We only succeed when you do.
Is this offer suitable for all types of agencies?
Yes. Whether you're pitching for new business or trying to retain a key account, our service is tailored to support agencies that take accountability seriously and want to strengthen relationships with data-driven proof of impact. If you're looking for real outcomes—not just pretty slides—we're the right partner.
How does this help with client CMOs and CFOs?
We give you the data and insights that make marketing decisions defendable at the highest level. Your client’s CMO will be equipped with proof of media effectiveness. The CFO will see a clear, justifiable return on investment. You become the agency that speaks both creative vision and business value—making you indispensable.
This website delivers the media measurement & budget optimization tools that big MMM providers charge premium prices for—only now, they're free.