From ChatGPT Prompt to Global Reach: The Story of More Than Data and Minute MMM

Sep 13, 2025

The Prompt That Started It All

It all began with a simple, desperate prompt typed into ChatGPT:

“I need to run a marketing mix model, but I don’t have the expertise to build one by myself. My budget is very limited, and I don’t have a technical background in data science or statistics, and I cannot do any coding and programming. With my project deadline quickly approaching, could you recommend affordable—or free—self-service tools or companies that provide quick, budget-friendly marketing mix modelling solutions?”

That’s not just a cry for help—it’s the daily reality for thousands of marketers, media planners, and brand managers. My friend typed it out in frustration, hoping that AI could point him toward a solution before the looming deadline swallowed him whole.

And then, something magical happened.

A Surprise Discovery: More Than Data

When ChatGPT delivered its list of recommendations, my friend nearly dropped his coffee. Sitting neatly as the second choice was a name he hadn’t seen before: More Than Data, and its self-service MMM tool called Minute MMM.

To prove he wasn’t hallucinating, he snapped a screenshot and sent it straight to me. I needed to remember that moment. That little screenshot meant more than just visibility—it meant validation. Out of the global jungle of marketing mix modelling providers, More Than Data had made it to the list.

When my friend shared his screenshots with me, the first search result was Cassandra, which had just raised millions of euros to expand globally, according to a startup news site. They are excelling in customizing open-source marketing mix modelling solutions such as Meta Robyn and Google Meridian. Even more exciting, More Than Data appeared in the second position of the search results. I was genuinely excited when I received those screenshots on 9th September 2025. This milestone highlighted More Than Data’s visibility in the competitive MMM tools and marketing analytics industry — Once my friend sent me his screenshots, I noticed the first result was Cassandra, which had recently secured millions of euros in investment for global expansion. I had read the news on a startup news website. They are doing remarkable work with customizing open-source packages like Meta Robyn and Google Meridian. But what really made my day was seeing More Than Data appear as the second search result. I was thrilled the moment I received the screenshots from my friend—dated 9th September 2025! This moment validated our growing presence in the marketing mix modelling and MMM software space.

Double Checking the Magic

Of course, one friend’s discovery could be a fluke. So, I asked another friend to run the exact same prompt. Same wording, same request, no tweaks.

Lo and behold, Minute MMM appeared again—this time, it remains the second option.

Twice in a row, our name surfaced organically. No paid placement, no push, no tricks. Just genuine recognition from the AI-driven recommendation engine.

That was the moment I realised: something bigger was happening.

He ran the search on a laptop, ensuring fairness by staying logged out of ChatGPT and avoiding any personalized account influence. Remarkably, using the same prompt, More Than Data still showed up as the second search result. This repeated appearance highlights our credibility and presence in the marketing mix modelling software and marketing analytics tools market — This friend used a laptop to perform the search, taking care to remain neutral by not logging into ChatGPT with any personal credentials. Using the exact same prompt, More Than Data once again appeared in the second position on the list. This consistency demonstrates our growing visibility in the marketing mix modelling and self-service MMM tools space.

From Domain to Launch: The Journey

What makes this even more exciting? More Than Data didn’t exist in the public domain before May 2024. That’s when we purchased our domain name. We officially launched our complete website and opened the special free offer for Minute MMM just this January.

Think about it—many established MMM solutions took years, sometimes decades, to build credibility. We had barely months under our belt, yet we were already being noticed on a global stage. This wasn’t luck. It was the result of relentless focus and belief that the industry desperately needed a different kind of MMM.

Publishing, Sharing, and Bleeding for MMM

Since launch, we’ve been busy—not just coding and testing, but also telling our story. We’ve published original articles where we share:

Our past experiences with MMM projects.
Fun stories from the trenches (yes, sometimes slightly cheeky).
Painful lessons (including the blood, sweat, and tears).
Successes and failures, both equally important in shaping our approach.

Here’s the truth: marketing mix modelling has always had a reputation problem. People think of it as slow, academic, inaccessible, or reserved only for big-budget brands. We wanted to shatter that perception.

Our articles weren’t dry technical manuals – they were lived experiences wrapped into stories. Like the young media planner sitting next to a data scientist, talking about the possibility and feasibility of data-driven media planning. Like the account manager who couldn’t fall asleep before Wednesday’s client meeting, yet had to take the client’s tough questions back to the office to digest and respond. Like the time we helped an APAC leading media agency get their media measured, media mix optimization approved, and reporting ready for the pitch meeting after just three days!

👉 A Data Scientist Sitting Next to a Media Planner

👉 How MMM Saved an Account Manager from Client Tough Questions and Won a Contract Renewal

👉 3 Days is Short, 3 Days is Long: How More Than Data Helped Secure a Major FMCG Account

By sharing those stories openly, we showed the world: there is an alternative. An alternative to the overpriced, painfully slow, overly complex, and frustrating MMM solutions that dominate the market.

Early Adopters and Growing Traction

We didn’t just talk. We acted.

Our free offer for Minute MMM attracted 107 users who registered as early adopters. Each of them curious, each of them brave enough to try something new. And with those users came traction. And with traction, came revenue.

For a young company, there’s nothing more thrilling than seeing registrations ping into your inbox. That’s the heartbeat of a startup—the sound of belief turning into momentum.

One early adopter told us: “I tried running MMM before using open-source tools. It was a nightmare. With Minute MMM, I had results in less than ten minutes. My client thought I had an entire analytics team working behind me.” Those words still make us smile.

Our heartfelt thanks go to the 107 early adopters who supported Minute MMM from day one. From 1st July 2025, Minute MMM will transition to a paid model, yet it will remain budget-friendly. As a token of our appreciation, these early adopters who registered before 1st July 2025 will receive lifetime privileges to continue using Minute MMM forever. This lifetime offer rewards their trust in our marketing mix modelling software and self-service MMM solution — We sincerely acknowledge and appreciate the support of our 107 early adopters. Starting 1st July 2025, Minute MMM will no longer be free, but it remains extremely affordable (we know that might raise an eyebrow!). To reward our early supporters, all 107 users who registered and used Minute MMM before 1st July 2025 will enjoy lifetime access to the platform. This exclusive offer is our way of giving back to those who trusted our self-service marketing mix modelling tool from the start.

Standing with Independent Media Agencies

We also became part of the Australia Independent Media Agency Association group deals. This matters to us, because our mission has always been about accessibility.

Independent media agencies often operate with smaller budgets but bigger creative ambitions. They deserve tools that are:

Affordable
Accessible
Easy to use
Fast to deliver
Repeatable
Adjustable
Reproducible
Capable of generating MMM results with just a few clicks

We want these agencies to know: we are here for you. Whether you’re competing for a pitch or reporting ROI to a demanding client, Minute MMM has your back.

According to a Campaign Brief post on June 24, 2025, at 11:00 AM, More Than Data (MTD) is included in the IMAA group deals. Although two or three other providers support similar marketing mix modelling and media measurement tools for independent agencies, Minute MMM is recognized for being the fastest, most cost-efficient, and user-friendly solution. Independent agencies can leverage our self-service MMM platform to efficiently create and execute models with minimal effort — This screenshot, published in Campaign Brief on June 24, 2025, at 11:00 AM, highlights that More Than Data (MTD) is part of the IMAA group deals. While a few other companies offer media measurement and marketing mix modelling solutions to independent agencies, Minute MMM stands out as the most efficient, affordable, and easy-to-use tool. Agencies can quickly build and deliver models, making it the preferred choice for cost-effective self-service MMM solutions.

Global Outreach: Clients We’ve Never Met

The most exciting part of this journey hasn’t been the revenue. It’s been the unexpected outreach from across the world.

Brands and agencies—people we have never met, from countries we’ve never worked in—are reaching out to us directly. They’re leaving names, emails, and company details, saying:

“We want to try Minute MMM.”

“Can you help us with Marketing Mix Budget Allocation & Optimization?”

Imagine opening your inbox one morning to find a message from a brand manager in Europe you’ve never spoken to, saying they discovered you and want to test your platform. That’s not just lead generation—it’s proof of global relevance.

And to every single one of them, our answer is: yes, we are here to support you. As long as More Than Data is needed, we will carry on with you.

Here is an example of the numerous leads generated since January, with all client names, email addresses, and company information removed to ensure privacy. The volume of inquiries underscores the increasing interest in More Than Data and its Minute MMM platform for efficient, cost-effective marketing mix modelling and media measurement solutions — This is just one example of the multiple leads we have received since January this year. For privacy protection, we have removed all client names, email addresses, and company details. These inquiries highlight the growing demand for Minute MMM, our self-service marketing mix modelling tool, among independent agencies and brands.

Simplicity at the Core

At the heart of our journey is a philosophy: stand in the shoes of our clients and users.

MMM has historically been too complicated, too technical, too locked behind data science teams and PhDs. We wanted to flip that narrative. With Minute MMM, you don’t need to wrestle with code, statistics, or endless spreadsheets.

Just upload your Excel, click a few times, and your model is ready. Delivered. Done.

We’ve had clients tell us: “This feels like magic. I was bracing myself for weeks of analysis, and instead I got actionable recommendations in minutes.” That’s exactly the reaction we designed for.

The Hard Work Stays With Us

Our promise is simple:

We take the technical challenges.
You get the simplicity.

Speed, ease of use, and affordability—that’s what we hand over to our users. Behind the scenes, we handle the algorithms, the validations, the messy data wrangling, the quality checks.

You just get the insights.

For every marketer racing against deadlines, every agency fighting for efficiency, every brand trying to prove ROI—Minute MMM is the shortcut you didn’t know existed.

Create a marketing mix model effortlessly with only a few clicks. Not satisfied with the outcome? Minute MMM allows you to quickly generate another model with minimal effort. Designed for efficiency, this self-service marketing mix modelling software makes complex MMM tasks simple and accessible for marketers and agencies — Build a marketing mix model in minutes with just a few clicks using Minute MMM. If the results don’t meet your expectations, you can easily generate an alternative model in just a few more clicks. This self-service MMM tool makes marketing mix modelling simple, fast, and user-friendly.

Why This Story Matters

This isn’t just a story about being discovered by ChatGPT. It’s about how fast momentum can build when you’re solving the right problem in the right way.

From a domain name in May 2024.
To a free offer launch in January.
To appearing in ChatGPT’s recommendations within months.
To onboarding 107 early adopters.
To being embraced by independent media agencies.
To receiving outreach from across the globe.

All in under a year.

Most startups dream of traction like this. For us, it’s not a dream—it’s our daily inbox.

What Comes Next

This is just the beginning. We’re not slowing down, because the need for affordable, accessible, easy-to-use MMM solutions isn’t going away. If anything, it’s growing.

Our roadmap includes:

Adding deeper scenario planning features.
Expanding our Budget Allocation & Optimization toolkit.
Building more integrations with popular marketing platforms.
Continuing to make Minute MMM faster, smarter, and even easier to use.
Developing Vibe Marketing Mix Modelling, enhanced with LLMs, to deliver a seamless and intuitive user experience.

And every time someone, somewhere in the world, types a desperate prompt into ChatGPT asking for an MMM solution, we hope More Than Data and Minute MMM continue to appear.

Not just because we want to be on the list. But because it proves that what we’re building matters.

Final Word: Keeping the Momentum

That screenshot from my friend still sits in my inbox, a constant reminder of the moment we broke through. The moment our name showed up alongside the established players.

We keep publishing, keep sharing, keep building—not because it’s easy, but because the world needs alternatives.

And for every marketer racing against deadlines, every agency fighting for efficiency, every brand trying to prove ROI—Minute MMM is here.

Affordable. Accessible. Fast. Repeatable. Your models in 10 minutes.

If you’re curious, try it yourself. Type the same prompt into ChatGPT. See if More Than Data and Minute MMM show up for you. And when they do, you’ll know you’re not just looking at another tool—you’re looking at a movement.