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<h2>Understanding Marketing Mix Modeling (MMM)</h2>
<p>Marketing Mix Modeling (MMM) is a powerful analytical tool that helps businesses understand the impact of their marketing efforts. By evaluating the effectiveness of various marketing channels, MMM provides insights into how different strategies contribute to sales and revenue. For Australian businesses, leveraging MMM can lead to significant improvements in return on investment (ROI).</p>

<p>MMM works by analyzing historical data to identify patterns and relationships between marketing activities and business performance. This approach allows businesses to make informed decisions about where to allocate resources for maximum impact. In a competitive market, understanding these dynamics is crucial for staying ahead.</p>

<figure id="figure-11ypv1q8apm7lfota7"><img id="11ypv1q8apm7lfota7" src="https://media.gettyimages.com/id/1145882183/photo/financial-and-technical-data-analysis-graph.jpg?b=1&s=2048x2048&w=0&k=20&c=1P4qIn2D6k6OG4XDmSk21rltJjPZs1t1vXEIbJD-uZk=" alt="marketing analysis" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>The Benefits of MMM for Australian Businesses</h3>
<p>One of the primary benefits of MMM is its ability to optimize marketing budgets. By identifying the most effective channels, businesses can focus their spending on strategies that deliver the highest returns. This not only improves ROI but also ensures that marketing efforts are aligned with business goals.</p>

<p>Additionally, MMM provides a comprehensive view of the customer journey. By understanding how different touchpoints influence purchasing decisions, businesses can tailor their messaging and offers to better meet customer needs. This targeted approach increases engagement and drives conversions.</p>

<figure id="figure-tuwa1nzxokm7lfota7"><img id="tuwa1nzxokm7lfota7" src="https://media.gettyimages.com/id/1577017327/photo/graph-stock-chart-stock-market-digital-fui.jpg?b=1&s=2048x2048&w=0&k=20&c=My_GyVNC2htzDmCH0gWxI705kX8Vw1V8N1FLA_GaxVE=" alt="business strategy" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Implementing MMM: Key Steps</h2>
<p>To successfully implement MMM, businesses should follow a structured approach. Here are some key steps to consider:</p>
<ol>
    <li><b>Data Collection:</b> Gather historical data from various marketing channels, including digital, print, TV, and radio.</li>
    <li><b>Data Analysis:</b> Use statistical techniques to analyze the data and identify trends and patterns.</li>
    <li><b>Model Development:</b> Create predictive models to simulate different marketing scenarios and forecast outcomes.</li>
    <li><b>Strategy Optimization:</b> Use insights from the models to adjust marketing strategies for improved ROI.</li>
</ol>

<p>By following these steps, Australian businesses can unlock the full potential of their marketing efforts and achieve greater success in their campaigns.</p>

<figure id="figure-lmk8bh2c1gm7lfota7"><img id="lmk8bh2c1gm7lfota7" src="https://media.gettyimages.com/id/1954841243/photo/data-analysis-chart-graph-3d-statistics-background.jpg?b=1&s=2048x2048&w=0&k=20&c=JqlWDrRuqpKotSJiWlw9XEKfqmlar9qw3g5TGMGWdVk=" alt="data analysis" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Challenges and Considerations</h3>
<p>While MMM offers many benefits, there are also challenges to consider. One common issue is data quality. Accurate and comprehensive data is essential for reliable modeling. Businesses must ensure that their data collection processes are robust and that they have access to all relevant information.</p>

<p>Another consideration is the complexity of the models themselves. Developing accurate predictive models requires expertise in statistics and data analysis. Businesses may need to work with skilled analysts or partner with agencies specializing in MMM to achieve the best results.</p>

<h2>The Future of MMM in Australia</h2>
<p>The adoption of MMM is expected to grow as more Australian businesses recognize its value. As technology advances, new tools and techniques will make it easier to collect and analyze data, further enhancing the capabilities of MMM. This evolution will enable businesses to make even more precise and informed decisions about their marketing strategies.</p>

<p>In conclusion, Marketing Mix Modeling is a powerful tool that can significantly enhance the effectiveness of marketing efforts for Australian businesses. By providing insights into the impact of different marketing channels, it enables businesses to make data-driven decisions that maximize ROI. As the business landscape continues to evolve, embracing MMM will be key to maintaining a competitive edge.</p>

<figure id="figure-ifl8r9wf6m7lfota7"><img id="ifl8r9wf6m7lfota7" src="https://media.gettyimages.com/id/1887449067/photo/confident-businessman-in-modern-office.jpg?b=1&s=2048x2048&w=0&k=20&c=t7lPpv8khkhF5ZXW1w5wQLekaIqG_8Tb_LJ87_mFLz0=" alt="business growth" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

Maximizing ROI with MMM: A Comprehensive Guide for Australian Businesses

<h3>Rethinking Media Planning: A Data-Driven Approach</h3><p>Media planning is more than just selecting ad placements—it’s a strategic, data-driven discipline that ensures brands reach the right audience, at the right time, through the most effective channels. It involves identifying target audiences, choosing the best platforms, optimizing reach and frequency, and allocating budgets efficiently. Traditionally used in advertising, media planning is essential across industries like retail, e-commerce, financial services, and FMCG. Professionals handling this work range from media strategists and data analysts to digital marketers and performance marketers.</p><h3>The Core Elements of Media Planning—Backed by Data</h3><p>Effective media planning is rooted in data. Five key elements shape every decision:</p><ul><li><strong>Audience</strong>: Understanding who the target consumers are, using data from CRM, web analytics, and third-party sources to define demographics, interests, and behaviors.<br></li><li><strong>Channel Selection</strong>: Determining which platforms (TV, digital, social, OOH, etc.) deliver the best performance based on historical data and attribution models.<br></li><li><strong>Reach &amp; Frequency</strong>: Calculating how many people need to see an ad and how often, using media mix modeling (MMM) and predictive analytics.<br></li><li><strong>Media Objective</strong>: Aligning campaign goals with KPIs such as brand awareness (measured via surveys and social listening) or direct conversions (tracked through performance metrics like CTR and CPA).<br></li><li><strong>Investment</strong>: Allocating budgets based on ROI analysis, cost-per-acquisition (CPA), and lifetime value (LTV) modeling.</li></ul><h3>Media Agencies Don’t Buy Media—They Buy Business Growth<br></h3><p>The biggest misconception? Media agencies are not just buying ad space—they’re buying audiences and, ultimately, driving business performance. Every campaign should be accountable for tangible business outcomes. At the end of the day, agencies must prove how their strategies increase sales, drive customer engagement, and enhance brand equity through robust measurement frameworks.</p><h3>Media Planning is a Continuous, Data-Driven Loop</h3><p>Business growth is measured in data, meaning media planning, buying, and trading must be data-led, not guesswork. Every media strategy should use historical data to generate new insights, forming an iterative cycle that continuously optimizes campaigns. This process cannot be one-off; it must be a closed-loop system that refines itself over time to minimize inefficiencies and improve marketing ROI.</p><h3>The Old-School Approach is No Longer Enough</h3><p>Media agencies might still rely on intuition and guesswork, a practice that is outdated and ineffective. Agencies stuck in this mindset risk being treated as mere service providers rather than strategic, data-driven partners. Without leveraging data to:</p><ul><li>Formulate precise media strategies<br></li><li>Guide media planning with real audience insights<br></li><li>Justify channel performance and media mix<br></li><li>Minimize uncertainty and optimize investment scenarios<br></li><li>Predict future KPI growth</li></ul><p>they will eventually be left behind.</p><h3>How More Than Data Supports Media Agencies</h3><p>At <a data-mce-href="https://morethandata.biz/" href="https://morethandata.biz/" target="_blank" rel="noopener"><strong>More Than Data</strong></a>, we understand media planning inside out. Our products and services are designed to empower media agencies with data-driven tools, analytics capabilities, and strategic frameworks that optimize media investments and maximize growth. If you want to transform your media planning from guesswork to data-backed certainty, <a data-mce-href="https://morethandata.biz/contact-us" href="https://morethandata.biz/contact-us" target="_blank" rel="noopener"><strong>reach out to us today</strong></a>!</p>

Media Planning is Data Analytics, Not Guesswork

<h2>Understanding the Role of Business Intelligence in Marketing</h2>
<p>Business Intelligence (BI) tools have become indispensable in today's data-driven marketing landscape. These tools provide valuable insights that help businesses make informed decisions, optimize strategies, and ultimately boost their bottom line. By leveraging BI, marketers can gain access to real-time data analytics, predictive modeling, and comprehensive reporting capabilities.</p>
<figure id="figure-dnaq6qzi4dm7h5d6xf"><img id="dnaq6qzi4dm7h5d6xf" src="https://media.gettyimages.com/id/2157709105/photo/data-fabric-ai-artificial-intelligence-powered-analytics-data-data-verse-big-data-data.jpg?b=1&s=2048x2048&w=0&k=20&c=gYImeeQslIntNzWrO8iIyRALiovJOudFMtQ4GEeUQm8=" alt="data analytics" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Identifying Key Metrics for Success</h3>
<p>To maximize the potential of BI tools, it's crucial to identify and focus on key performance indicators (KPIs) that align with your marketing goals. Common KPIs include customer acquisition cost, customer lifetime value, conversion rates, and return on marketing investment. By tracking these metrics, marketers can gauge the effectiveness of their campaigns and make necessary adjustments to improve performance.</p>

<h3>Integrating BI Tools with Existing Systems</h3>
<p>Successful integration of BI tools with your existing marketing systems is vital for seamless data flow and enhanced analysis. Ensure compatibility with your current CRM, CMS, and other platforms to streamline data collection and reporting. This integration allows for a unified view of customer interactions and campaign performance, enabling more strategic decision-making.</p>
<figure id="figure-l0b9kme6cgm7h5d6xf"><img id="l0b9kme6cgm7h5d6xf" src="https://media.gettyimages.com/id/2188236845/photo/digital-logistics-and-supply-chain-network-icons-over-warehouse-background.jpg?b=1&s=2048x2048&w=0&k=20&c=LpXi8t6GveRT3UjwPFEdYetXlsX_vJfFkDg3Fmqde50=" alt="systems integration" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Leveraging Predictive Analytics for Future Planning</h3>
<p>Predictive analytics is a powerful feature of many BI tools that can forecast future trends based on historical data. By using predictive models, marketers can anticipate customer behavior, identify potential opportunities, and prepare strategies to address upcoming challenges. This proactive approach helps businesses stay ahead of the competition and adapt to market changes swiftly.</p>

<h3>Enhancing Customer Segmentation and Personalization</h3>
<p>BI tools offer advanced segmentation capabilities that allow marketers to divide their audience into distinct groups based on various criteria such as demographics, behavior, and purchase history. This segmentation enables more targeted and personalized marketing efforts, improving engagement and conversion rates. Personalization is key in today's market, where consumers expect tailored experiences.</p>
<figure id="figure-2c8a3hyenhm7h5d6xf"><img id="2c8a3hyenhm7h5d6xf" src="https://media.gettyimages.com/id/1134423735/photo/target-market-people-competition-teamwork.jpg?b=1&s=2048x2048&w=0&k=20&c=YAoN4FFPKtY4QGFqoDs5s10dWA_tOYbjVQuT1xriQWc=" alt="customer segmentation" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Automating Reporting and Insights</h3>
<p>One of the significant advantages of BI tools is their ability to automate reporting processes. Automated reports save time and reduce human error, providing marketers with accurate insights at a glance. Regularly scheduled reports keep teams informed about campaign performance and facilitate quick decision-making to capitalize on emerging trends.</p>

<h3>Training Your Team for Optimal Use</h3>
<p>To fully benefit from BI tools, it's essential to invest in training your marketing team. Equip them with the knowledge and skills needed to interpret data effectively and utilize the tools efficiently. Consider workshops or online courses to enhance their proficiency, ensuring your team can leverage BI insights to drive results.</p>
<figure id="figure-93fv728fucm7h5d6xf"><img id="93fv728fucm7h5d6xf" src="https://media.gettyimages.com/id/841195992/photo/she-aspires-to-inspire-fitness-in-herself-everyday.jpg?b=1&s=2048x2048&w=0&k=20&c=vqV4HipwjNM1mnZoz86pLxVSCzdZ0HRAhFWGSJIX5wk=" alt="team training" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Continuously Evaluating and Adapting Strategies</h3>
<p>The dynamic nature of marketing requires ongoing evaluation and adaptation of strategies. Regularly assess the impact of BI-derived insights on your marketing outcomes and adjust tactics accordingly. By fostering a culture of continuous improvement, your business can remain agile and responsive to evolving market demands.</p>

<p>In conclusion, maximizing the potential of Business Intelligence tools involves a strategic approach that integrates data-driven insights into every aspect of your marketing efforts. By focusing on key metrics, integrating systems, leveraging predictive analytics, and ensuring thorough training, businesses can enhance their marketing strategies and achieve sustainable growth.</p>

Expert Tips: Maximizing the Potential of Business Intelligence Tools in Your Marketing Strategy

<h3>A Common Challenge in Every Agency</h3><p>If you’ve ever felt overwhelmed by Excel files scattered across teams, endless back-and-forth data updates, or the struggle to keep track of historical records, you’re not alone. In fact, nearly every media agency we work with has asked us about streamlining data management.</p><p>The good news? There’s a simple and structured way to solve this. By <a data-mce-href="https://docs.google.com/spreadsheets/d/1DhXeMpHK-8ZX8F0K0d8-bs0Xawt6u5_9/edit?usp=sharing&amp;ouid=101060505899530320842&amp;rtpof=true&amp;sd=true" href="https://docs.google.com/spreadsheets/d/1DhXeMpHK-8ZX8F0K0d8-bs0Xawt6u5_9/edit?usp=sharing&amp;ouid=101060505899530320842&amp;rtpof=true&amp;sd=true" target="_blank" rel="noopener"><strong>using just two Excels and one Word document</strong></a>, agencies can bring order, clarity, and efficiency to their data workflow—without the headache of managing fragmented files.</p><h3>From Complexity to Simplicity: A Success Story</h3><p>We recently had the opportunity to work with a leading media agency in APAC, known for its strategic brilliance and strong industry reputation. But even top agencies face challenges when it comes to data organization and governance.</p><p>In preparation for a high-stakes pitch, their team needed to clean, structure, and consolidate their campaign data—fast. Over an intense three-day sprint, we worked alongside them, handling 17 Excel files filled with multiple sheets and versions.</p><p>The result? A streamlined, well-structured data system that not only helped them secure the pitch but also gave their team a much more efficient way to manage data moving forward.</p><h3>Helping Independent Agencies Work Smarter</h3><p>On the other end of the spectrum, we work with smaller, independent media agencies that are just as dedicated and ambitious as the larger firms. One agency subscribed to our Marketing Mix Modeling (MMM) service, requiring them to update their media spend and performance data regularly.</p><p>However, without a structured approach, data updates became time-consuming and repetitive, requiring multiple revisions and approvals. By implementing a simple yet powerful data management framework, we helped them save time, reduce errors, and focus on strategic insights instead of manual data wrangling.</p><h3>A Simple Formula: Two Excels and One Word Doc</h3><p>So, what’s the solution? <strong>A structured but flexible approach to media data management</strong>:</p><ul><li><strong>Excel #1 – The Dynamic Tracker</strong> Used for daily updates, tracking media spend, and campaign performance. Allows teams to collaborate seamlessly across different media channels.<br></li><li><strong>Excel #2 – The Verified Archive</strong> Stores finalized, reconciled data after approvals. Serves as a trusted long-term record for performance analysis and reporting.<br></li><li><strong>Word Document – The Data Change Log</strong> Captures updates, changes in data sources, client requests, and campaign adjustments. Ensures full transparency and serves as a valuable reference for audits.</li></ul><p>This simple system brings structure to what can otherwise feel like chaos, <strong>making data management more efficient, reliable, and stress-free</strong>.</p><h3>Building a Future-Ready Media Agency</h3><p>Strong data governance isn’t just about organizing files—it’s about unlocking new possibilities. With well-structured data, agencies can:</p><p>✅ <strong>Optimize campaign performance</strong> with more accurate insights.&nbsp;</p><p>✅ <strong>Justify media investments</strong> with data-backed storytelling.&nbsp;</p><p>✅ <strong>Strengthen client trust</strong> with clear and transparent reporting.&nbsp;</p><p>✅ <strong>Improve efficiency</strong>, freeing up time for strategy and creativity.</p><p>The best part? It’s not complicated. With just a few small changes in workflow, media agencies can gain a major competitive edge in the industry.</p><h3>Let’s Make It Happen</h3><p>At <a data-mce-href="https://morethandata.biz/" href="https://morethandata.biz/" target="_blank" rel="noopener"><strong>More Than Data</strong></a>, we believe that agencies deserve a smarter, simpler way to work with data. If your team is ready to enhance efficiency, reduce data frustration, and focus on what truly matters—your clients and campaigns—<a data-mce-href="https://morethandata.biz/contact-us" href="https://morethandata.biz/contact-us" target="_blank" rel="noopener"><strong>let’s connect</strong></a>.</p><p>Because at the end of the day, <strong>better data management isn’t just about numbers—it’s about unlocking creativity, insights, and growth</strong>.&nbsp;</p>

Transforming Media Agency Workflows: A Smarter Way to Manage Data

<h2>The Rise of Data-Driven Marketing in Sydney</h2>
<p>Sydney is witnessing a remarkable transformation in its marketing landscape, thanks to the advent of data-driven marketing solutions. Businesses are increasingly leveraging data analytics to craft more personalized and effective marketing strategies. This shift is not just a trend; it's fast becoming a necessity in today's competitive market. By analyzing consumer behavior and preferences, companies can tailor their marketing campaigns to meet the specific needs of their target audience, ensuring higher engagement and conversion rates.</p>

<figure id="figure-ljddxe7t7bm7cv1jbv"><img id="ljddxe7t7bm7cv1jbv" src="https://media.gettyimages.com/id/2157709105/photo/data-fabric-ai-artificial-intelligence-powered-analytics-data-data-verse-big-data-data.jpg?b=1&s=2048x2048&w=0&k=20&c=gYImeeQslIntNzWrO8iIyRALiovJOudFMtQ4GEeUQm8=" alt="data analytics" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Understanding Consumer Behavior</h2>
<p>The core of data-driven marketing lies in understanding consumer behavior. By collecting data from various sources such as social media, website interactions, and purchase history, businesses can gain valuable insights into what their customers truly want. This information allows marketers to segment their audience more effectively and deliver personalized content that resonates with each segment. As a result, companies can build stronger relationships with their customers and foster brand loyalty.</p>

<h3>Tools and Technologies</h3>
<p>Several tools and technologies are driving the data revolution in marketing. Platforms like Google Analytics, CRM systems, and social media analytics tools provide businesses with the means to gather and interpret data efficiently. These technologies not only help in tracking customer interactions but also enable predictive analysis, allowing marketers to anticipate future trends and consumer behaviors. This proactive approach helps businesses stay ahead of their competition.</p>

<figure id="figure-r3x88wa5nm7cv1jbv"><img id="r3x88wa5nm7cv1jbv" src="https://media.gettyimages.com/id/1305875399/photo/blue-abstract-backgrounds.jpg?b=1&s=2048x2048&w=0&k=20&c=0UjTEtt3i-zFnzioNtpr_CEZQkw-IpgZtB3zqytn84k=" alt="marketing technology" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Personalization at Its Best</h2>
<p>With data-driven marketing, personalization has reached new heights. Brands can now create highly customized experiences for their customers by delivering the right message at the right time through the right channel. Whether it's personalized email campaigns or targeted social media ads, the focus is on making the customer feel valued and understood. This level of personalization is instrumental in increasing customer satisfaction and driving sales.</p>

<h3>Challenges in Data-Driven Marketing</h3>
<p>While the benefits of data-driven marketing are numerous, there are challenges that businesses must overcome. Data privacy concerns are at the forefront, as consumers become more aware of how their information is used. Companies must ensure they adhere to regulations and maintain transparency with their customers about data usage. Additionally, integrating data from various sources into a cohesive strategy can be complex, requiring skilled professionals and robust systems.</p>

<figure id="figure-onku7dyz2am7cv1jbv"><img id="onku7dyz2am7cv1jbv" src="https://media.gettyimages.com/id/1777088857/photo/digital-security-concept.jpg?b=1&s=2048x2048&w=0&k=20&c=U5aOUckEJ0Tg4IEmWbosxTYSB2P3FVvTpdLYbMPfYUE=" alt="data privacy" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>The Future of Marketing in Sydney</h2>
<p>The future of marketing in Sydney looks promising with data-driven solutions leading the way. As technology continues to evolve, we can expect even more sophisticated tools that provide deeper insights into consumer behavior. Businesses that embrace these innovations will not only enhance their marketing efforts but also improve overall operational efficiency. This transformation is set to redefine how companies interact with their customers, making marketing more intuitive, responsive, and impactful.</p>

<h3>The Role of Agencies</h3>
<p>Marketing agencies play a crucial role in helping businesses navigate the complexities of data-driven strategies. By offering expertise in data analysis and campaign management, agencies can assist companies in making informed decisions that drive growth. Partnering with a knowledgeable agency can provide businesses with a competitive edge, ensuring they capitalize on the latest trends and technologies in the marketing landscape.</p>

<figure id="figure-athvtrhm9hm7cv1jbv"><img id="athvtrhm9hm7cv1jbv" src="https://media.gettyimages.com/id/637950658/photo/view-of-colorful-large-open-working-studio.jpg?b=1&s=2048x2048&w=0&k=20&c=MF-qJlRcGyb8hs2KqF9vWC963T9cUfJA5BrtvxleJmc=" alt="marketing agency" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Conclusion</h2>
<p>Data-driven marketing solutions are revolutionizing Sydney's marketing landscape by enabling businesses to connect with their audience on a deeper level. Through understanding consumer behavior, leveraging cutting-edge technologies, and overcoming challenges, companies can achieve greater success in their marketing endeavors. As Sydney continues to embrace these innovations, the city is poised to become a hub for advanced marketing strategies that drive real results.</p>

Data-Driven Marketing Solutions: Transforming Sydney's Marketing Landscape

<p>A few years ago, we had an unforgettable meeting with a small-sized media agency. Our goal? Simple. We weren’t there to sell anything. We were just asking two key questions:</p><ul><li>What are the pain points, inefficiencies, troubles, and challenges the media agency is facing?<br></li><li>Once these are identified, what are the possible solutions?</li></ul><p>One crucial detail stood out—many of our clients are not data-driven or don’t have a dedicated data team to support them. The simplest conclusion? They rely heavily on Excel.</p><h3>The Common Challenges We See</h3><p>Media agencies and client teams want to run Marketing Mix Modeling (MMM) to optimize their media spending. However, the biggest bottlenecks are:</p><ul><li><strong>High costs</strong>—MMM requires significant data preparation and modeling, which can be expensive due to the involvement of data scientists.<br></li><li><strong>Time-consuming processes</strong>—Without a dedicated data team, preparing data for MMM can be lengthy and complex.</li></ul><h3>We Listened, Introducing Minute MMM</h3><p><a data-mce-href="https://morethandata.biz/minute-mmm" href="https://morethandata.biz/minute-mmm" target="_blank"><strong>Minute MMM</strong></a> is the solution you need to overcome these challenges. It simplifies the MMM process and delivers results in minutes. The benefits are clear:</p><ul><li><strong>Easy to set up</strong> – Our data template is straightforward, and we provide support if needed.<br></li><li><strong>Leverage your market knowledge</strong> – Strategists and media planners know better than anyone the expected % contribution of media spend on KPIs. Minute MMM allows you to apply that domain knowledge effectively.<br></li><li><strong>Repeatable process</strong> – Run and re-run as many times as needed to find the best media and variable contribution mix.<br></li><li><strong>Seamless automation</strong> – A simple process from input to output, reducing manual effort.<br></li><li><strong>Time-saving</strong> – Frees up data teams and data scientists from running multiple models, allowing strategists and media planners to get insights instantly.</li></ul><h3>Don’t Waste Any More Time<br></h3><p><a data-mce-href="https://morethandata.biz/minute-mmm" href="https://morethandata.biz/minute-mmm" target="_blank"><strong>Try Minute MMM today</strong></a>. Your clients and media teams will be thrilled to see how powerful this tool is in bridging media strategy with decision-making and reporting.</p><h3>This is Just the Beginning</h3><p><a data-mce-href="https://morethandata.biz/minute-mmm" href="https://morethandata.biz/minute-mmm" target="_blank"><strong>Minute MMM</strong></a> is your first step. From here, <a data-mce-href="https://morethandata.biz/" href="https://morethandata.biz/" target="_blank" rel="noopener"><strong>More Than Data</strong></a> can support you with more advanced solutions:</p><ul><li><strong>Budget Setting Solutions</strong> – Optimize your media channel spend for maximum impact.<br></li><li><strong>Optimized Media Planning</strong> – Compare your campaign strategies against mathematical optimal solutions for better decision-making.<br></li><li><strong>Weekly Media Optimization Plans</strong> – Gain continuous improvements in your media investments.</li></ul><p>We believe that clients and media planners have the expertise, and we provide the tools to enhance their decision-making. Come explore <a data-mce-href="https://morethandata.biz/minute-mmm" href="https://morethandata.biz/minute-mmm" target="_blank"><strong>Minute MMM</strong></a> and <a data-mce-href="https://morethandata.biz/services" href="https://morethandata.biz/services" target="_blank" rel="noopener"><strong>More Than Data’s suite of solutions</strong></a>.</p><p>At <a data-mce-href="https://morethandata.biz/" href="https://morethandata.biz/" target="_blank" rel="noopener"><strong>More Than Data</strong></a>, we understand how marketing teams and media agencies operate. We don’t just offer MMM—we enable seamless collaboration that empowers strategists, planners, and agencies to stay ahead.</p><p><strong>Let’s start your journey with Minute MMM today.</strong></p>

Do You Want to Understand Your Marketing Strategy?

More Than Data

An Australia Sydney-based pioneer in marketing analytics, offering a free, fast, and user-friendly marketing mix modelling platform. We help marketers build actionable marketing mix models in under 10 minutes for instant insights. Our software Minute MMM is free, DIY, and simple—no costly consultants, complex tools, or data expertise needed. Optimize marketing investments with ease!

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<p>Thank You to Our First 100 Clients and Users.</p>
<p>Your support helped shape our products and services—built to make media impact measurement accessible and affordable.</p>
<p>Starting 1 July 2025, Minute MMM and Budget Optimizer move to a paid model with monthly subscription and upfront payment options.</p>
<p>We're no longer free—but we're still powerful, affordable, and focused on your success.</p>

Blog

Maximizing ROI with MMM: A Comprehensive Guide for Austra...

Media Planning is Data Analytics, Not Guesswork

Expert Tips: Maximizing the Potential of Business Intelli...

Transforming Media Agency Workflows: A Smarter Way to Man...

Data-Driven Marketing Solutions: Transforming Sydney's Ma...

Do You Want to Understand Your Marketing Strategy?