Why More Than Data is the Affordable, Smart, and Hilariously Effective MMM Solution

A MMM with $39 per Month 

Let’s be honest: the world of Marketing Mix Modelling (MMM) is full of giants charging thousands—sometimes tens of thousands—of dollars for something that, at its core, is a linear model, a few charts, and a sprinkle of “AI magic.” Meanwhile, I can give you the same power for $39 a month. And no, I haven’t lost my mind. Let me explain why More Than Data works, why our pricing makes sense, and why our approach is hilariously practical.

The Lean-and-Mean Business Philosophy

I firmly believe business should start small, light, and cheap—not because I’m stingy (okay, maybe a little), but because cost control and market efficiency are survival skills.

Compare me to the giants: they’ve got armies of employees, endless investor expectations, office snacks that probably cost more than your monthly rent, and mandatory “team-building retreats” that involve trust falls and awkward ice-breakers. All that overhead inflates their product pricing.

When they sell an “advanced linear model,” they’re not just selling math—they’re selling their overhead. That’s why the price can reach tens of thousands of dollars. Meanwhile, I operate lean: no giant teams, no office coffee budget, no mandatory trust falls. Just one person, one product, and a smart solution.

The result? I can sell MMM for $39/month and still make a profit. If anyone tries to undercut me, I don’t sweat it. I’m profitable even at lower prices. The giants? They can’t just drop their price without triggering panic among investors, payroll departments, and snack budgets.

This blog, written a few months ago, already discussed the affordability and accessibility of expensive MMM services and software—you can learn more from here: Building MMM the Traditional Way: Why It’s Way Too Expensive.

Why High Prices Won’t Work for Most Clients

Here’s a cold, hard truth: most brands aren’t Coca-Cola, Nike, or Adidas. Most brands are small or mid-sized companies trying to survive, pay their employees, and maybe sneak in a holiday bonus.

Yet many MMM vendors price as if every client has a marketing budget that rivals a small nation. Think thousands or tens of thousands a month. That’s not “premium”—that’s unrealistic.

Clients care about three things:

• Pain points – Does this solve a real problem?
  
• Cost – Can I afford this without selling a kidney?
  
• Function – Does this actually help me run my marketing campaigns smarter?
  

When MMM vendors charge sky-high fees, they ignore these realities. The result? Most potential clients don’t even bother.

The Advertising Money Trap (and Why I Avoid It)

Burning cash on ads is fun in theory, but in reality, it’s a money-eating monster. Google Search is already saturated with the big players. A single click for MMM-related keywords can cost up to $36. That’s just to get someone to look at you. Conversion? Forget it.

And think about the ROI for your client:

• They pay for your expensive MMM tool.
  
• They have to manage their own marketing budgets and campaigns.
  
• They need to justify every penny to their executives.
  

For small brands, this isn’t just expensive—it’s unmanageable. That’s why More Than Data focuses on outreach and smart, low-cost marketing. Why burn money on ads when we can reach clients directly and build relationships that last?

Outreach: The Painful, Expensive Reality

Outreach sounds simple—just go meet clients, right? Wrong. It’s a time-consuming nightmare.

If you hire someone: labor costs skyrocket.

If you do it yourself: you’ve got 24 hours in a day, and guess what? Time isn’t free. Travel, meals, hotels, coffee, Uber rides… all counted as “costs.”

And even after all that, there’s no guarantee a client will buy. They may like your pitch, nod politely, and then… nothing.

Compare that to More Than Data: one person, efficient processes, and a focus on client needs over flashy presentations. Less waste, more impact.

The “AI” Illusion in Marketing Mix Modelling

Ah yes, the AI hype. Everyone wants AI. Slap an AI sticker on your MMM tool and suddenly it’s magic. But here’s the thing: Most so-called “AI-powered MMM solutions” are just open-source Google or Meta tools with a few extra functions.

I’m not saying open-source tools are useless—they’re amazing—but you can’t just throw some code together, call it AI, and expect marketers to be dazzled. MMM is not just math; it’s context, insight, and making marketers feel confident and safe.

Marketers aren’t impressed by your code. They’re impressed by solutions that:

• Secure their jobs
  
• Make them look smart to their bosses
  
• Reduce their stress
  

If your AI can’t do that, your fancy “AI-powered” MMM is basically… magic tricks for adults. And marketers don’t like being fooled.

Why MMM is More Than Just Math

Here’s the real kicker: MMM isn’t just about regression, charts, or dashboards. It’s about marketing strategy, context, decision-making and marketer's job security. You can run a model and get some numbers—but if those numbers don’t translate into actionable insights that marketers can use, what’s the point?

More Than Data isn’t just math with a UI. It’s designed to:

• Help marketers secure their jobs
  
• Justify budget decisions and prove media impact to executives
  
• Provide affordable, easy-to-use, open-to-check and fast-to-deliver insight machine
  

That’s why our clients love it. It’s simple, accessible, effective, reproducible, and practical.

The Affordable, Transparent, DIY Insight Machine

Let’s get one thing straight: More Than Data isn’t just another expensive, black-box MMM tool designed to impress investors. Nope.

Think of us as your self-served insight machine. Here’s why:

• Affordable: minimal $39/month—less than your office latte budget, and way more useful.
  
• Focus on the real market—small and medium brands and media agencies that actually need MMM.
  
• Easy-to-use: You don’t need a PhD in statistics to get insights – just needs to clicks few buttons and you get MMM done.
  
• Open-to-check: Want to see how it works? Go ahead—our models aren’t hidden behind layers of bureaucracy – you experience your input, middle process, adjustment, setting and final results all by yourself. 
  
• Fast-to-deliver: No weeks of waiting for “analyst review.” Click, run, and get results in minutes.
  
• Transparent: No smoke, no mirrors—you decide what you input, what you set, and what you achieve.
  
• DIY: Take control of your own marketing data, adjustment and settings, without relying on expensive consultants.
  
• Repeatable & Reproducible: Run your campaigns, tweak variables, test again—consistently. 
  
• Self-served: You decide the pace, the scope, and the storytelling you present. No middlemen.
  

In short, More Than Data is your MMM Swiss Army knife: small, powerful, versatile, and ready to work for you anytime, anywhere.

Small Brands Are the Real Heroes

Let’s face it—small and mid-sized brands are the backbone of the market. The big guys? They’re flashy, sure, but there aren’t many of them. And they have their own internal teams, processes, and budgets.

Small brands are the ones making decisions on a shoestring. They need tools that work without bankrupting them. More Than Data is tailor-made for this. Affordable, effective, and practical.

Conclusion: Smart, Affordable, and Unapologetically Effective

So, why More Than Data? Because:

• We’re lean, low-cost, and efficient
  
• We avoid wasting money on ads or bureaucracy
  
• We focus on small and mid-sized brands and media agencies that actually need MMM
  
• Our tool is affordable, repeatable, transparent, angile, practical, understandable, and actionable
  
• And yes… we’re funny, sarcastic, and unapologetically honest
  

In short, More Than Data isn’t just a cheaper alternative. It’s smarter, leaner, and ready to deliver real results—without the fluff, hype, or ridiculous overhead.