More Than Data: A Story of Passion, Purpose, and Progress

Why Now?

Ten years ago, I had the idea to start something like More Than Data. But back then, I was still in university, clueless about where to begin or how to bring it to life. Fast forward to today, I’ve spent years immersed in the media and marketing industry. You’d think by now I’d have it all figured out, but the truth is, I still wasn’t ready—unsure of what exactly I could do to truly make an impact.

But then I had an epiphany: Why wait for the perfect moment? Why wait another 10, 20, or even 30 years, until I’m older, dealing with aches and pains, and reflecting on what I should have done?

No more waiting. Now is the time.

So, to all my dear friends and fellow media agencies out there: why are you still waiting? What are you waiting for? The moment is now. The opportunity is now. Let’s get started—together.

Why Media Agencies?

The answer is simple: I get you. My closest friends, mentors, and life partners have all come from media agencies. These are the people who are authentic, passionate, open-minded, and who bring beauty into the world with their work. You, the people who craft compelling campaigns, who design ads that light up cities, and who create messages that leave an impact—these are my people.

I watch as you work tirelessly, crafting campaigns that do more than just advertise—they speak to people’s hearts. The slogans are short, but they’re impactful, connecting deeply with audiences. The strategy and planning that goes into making each campaign a success is like the brain behind the operation. And the content and creativity? They are the heart and soul that make everything come alive.

You, media agencies, are the ones who make the world a more beautiful place. And that’s why I want to be here with you—to support you, to grow with you, and to help you overcome the challenges that come your way.

Why Minute MMM Free?

I understand the struggles of media agencies, especially the independent ones. You face so many constraints—limited resources, tools, software, and data. I’ve seen it firsthand, working with media agencies to help them pitch and win clients. The process isn’t easy. Pitch decks go through multiple revisions, every word and chart gets polished to perfection, and yet the challenges never stop. Clients have high expectations, not only from a relationship standpoint but also from a performance perspective.

You are tasked with proving the results. Your clients need to know why your campaign worked, how it can be made even better, or why it didn’t work and what can be done to improve it. I’ve been there, and I know the pressure all too well.

This is exactly why I made the decision to offer More Than Data’s Minute MMM for free. I don’t want the limitations of tools and resources to hold you back. I want to give you the power to deliver more, without the weight of financial burden.

Why Not Just Data?

Data is everywhere. It’s in your campaign reports, your dashboards, your presentations—it’s in every corner of your work. But data alone isn’t enough. What you truly need is insight. You need to work more efficiently, make faster decisions, and plan strategically for the future. You need tools that help you justify your strategies and forecast the success of your next campaign.

You need to understand how your media efforts are driving business growth for your clients. You need to build trust with your clients so they come back year after year, ready to invest more.

At More Than Data, we believe that it’s not just about data—it’s about giving you the insights, efficiency, and strategic direction you need to drive success. Far more than data, it’s the power to transform your agency’s work, your clients’ businesses, and your entire approach to media measurement.

I hope this resonates with you. If you’re reading this and thinking, Yes, this is exactly what I need—then I’m speaking directly to you.

We’re Here for You

We don’t just want to be another tool on your desk. We want to be your partner. We want to hear your agency’s story. We want to celebrate your wins with you, and we want to fight through the tough times together. We want to be the person standing next to you, supporting you every step of the way.

At More Than Data, we’re not just about numbers—we’re about building lasting relationships, helping you overcome obstacles, and ensuring your agency’s growth.

So, what are you waiting for? Let’s make it happen. We’re More Than Data, and we’re here to help you achieve greatness.