Budget-Friendly Marketing Mix Modelling
Empowering media agencies with advanced analytics for fast, easy, and cost-efficient media measurement
Welcome to More Than Data, your analytics partner for media agencies
- Managing a media agency is challenging, particularly for small and medium-sized agencies that often lack sufficient human resources and advanced technical support. Our suite of products and services is tailored to streamline the workload of media agencies and enhance business efficiency
- Say goodbye to costly MMM vendors and solutions. Our offerings are tailored to help you achieve your media measurement objectives while keeping costs in check
- Hiring an in-house analytics professional can be expensive. Let us be your analytics partner, covering a broader spectrum of marketing analytics services beyond MMM
Data Processing
Media agencies typically handle a large volume of Excel files manually, performing tasks such as pivoting, lookups, and calculations. We're here to automate this data processing for them, streamlining their workflow and saving valuable time.
Media Measurement
Media measurement is an essential task for every media agency to address media performance questions from their clients. However, managing this process can be challenging for agencies on their own. We're here to provide an easy-to-use and fast-paced platform to measure media performance efficiently.
Channel Mix Optimization
Channel mix and optimization are crucial for maximizing the effectiveness of media strategy. By analyzing the performance of various channels, media agency can allocate resources more efficiently and achieve better results. Our platform helps media agency understand and optimize channel mix to drive the best outcomes.
DIY Simplicity
Create your own marketing mix models in 5 button clicks—no technical skills required.
10 Minute Completion
Build and complete your models in just 10 minutes.
100% Free
Access our Fast MMM tool with no credit card, no payments required.
Customizable Impact by Domain Knowledge
Fine-tune marketing variable impacts—positive / negative or small / large—with ease.
Sign up Today and Start Measuring Your Marketing Mix
Pricing
Minute MMM
$0
Accessible online through a web application
Supports up to 2 years of weekly records
Capable of measuring up to 8 media channels
Capable of measuring up to 10 operational and economic factors
Get your media measured within 10 minutes
Comprehensive MMM
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Submit your data to us, and we build the models for you
Data processing included in our service
Supports multiple years of data records
Capable of handling data on a weekly or monthly basis
Capable of measuring up to 20 media channels
Measures non-media variables and econometric factors
Results delivered within 3 business days, subject to data quality, project complexity, and scope
Unlimited online consultations
Channel Mix Optimization
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Accessible online through a web application
Build response curves for each media channel to reflect ROI
Allocates and optimizes media budgets across channels in real-time
Predicts your KPI based on optimized media budgets for media strategy and planning
Scenario planning for channel mix, budget allocation, and KPI prediction completed in 10 minutes
Unlimited online consultations