More Than Data: Making Marketing Mix Modeling Work for You
Marketing agencies today face a tough reality: data rules everything. But while big players like WPP, Omnicom, Interpublic, and Publicis have entire teams dedicated to media measurement, smaller agencies are left scrambling. Limited resources, outdated methods, and a reliance on gut instinct rather than data-driven insights make it increasingly difficult to run high-performing campaigns.
At More Than Data, we see this gap—and we’re here to fix it. We provide budget-friendly, DIY marketing mix modeling (MMM) solutions designed specifically for smaller media agencies. We believe data should be an asset, not an obstacle, and our goal is to make MMM accessible, easy, and effective for agencies that don’t have an army of data scientists at their disposal.
Why Traditional Media Planning No Longer Works
Once upon a time, media planning was simpler. TV was a major player, and knowing that TV drives brand awareness was often enough. Fast forward to today, and that level of understanding just doesn’t cut it anymore. Why? Because media is more complex than ever.
Consider TV advertising. It’s no longer just “TV works.” Now, agencies need to ask:
- Which network works best? Channel 7, Channel 9, Channel 10?
- Which regions perform better? Metro, regional?
- Which stations deliver results? 9Go, 9Gem, 9Life?
- What’s the impact of different time slots? Breakfast vs. lunchtime vs. prime time?
- What’s the ideal ad duration? 15 seconds? 30 seconds?
This level of granularity means media planning and buying must be backed by data—not just gut instinct. And this applies not just to TV, but to digital, social, print, and out-of-home advertising as well. The challenge? Data management is a nightmare.
Smaller Agencies, Bigger Challenges
Big agencies have the money, the tech, and the teams to navigate the complexities of modern media measurement. They can afford to hire data analysts, invest in sophisticated tools, and build custom MMM models. Smaller agencies? Not so much.
Instead, they’re stuck with:
- Messy, unstructured data that’s difficult to process.
- Time-consuming manual reporting that eats up hours.
- Guesswork-based strategies rather than real insights.
- A growing competitive disadvantage against larger firms.
In short, it’s not a fair fight—but we’re here to change that.
How More Than Data Levels the Playing Field
Imagine a world where marketing mix modeling isn’t just for enterprise agencies. That’s exactly what More Than Data is building.
✅ Budget-Friendly: We believe MMM should be affordable, not a luxury. Our solution is designed for smaller agencies with tight budgets.
✅ DIY & User-Friendly: You don’t need a PhD in data science. Our MMM tool is intuitive, easy to use, and doesn’t require coding skills.
✅ Customizable & Scalable: Every agency is different. Our tool adapts to your needs, whether you manage small local campaigns or larger-scale media buys.
✅ Actionable Insights, Fast: Stop wasting time with complex reports. We provide clear, easy-to-interpret insights that you can actually use.
Why Now? Because Data Won’t Wait.
Let’s be honest: the old way of media planning is dead. Relying on assumptions and human experience alone is a one-way ticket to wasted ad spend and missed opportunities. Data is the new currency, and without it, agencies are flying blind.
The problem isn’t that smaller agencies don’t see the value of MMM. They do. The problem is that the available solutions are too expensive, too complicated, or both. More Than Data removes these barriers so that agencies of all sizes can finally harness the power of marketing mix modeling—without breaking the bank.
Join Us – Because We Get It
At More Than Data, we’re not just another software provider. We breathe as you breathe, we feel what you feel. We know what it’s like to fight for every client, every dollar, every campaign. And we’re here to help.
The future of media strategy is data-driven, and you don’t have to be left behind. Come with us, let’s make data work for you.