More Than Data

Do You Want to Understand Your Marketing Strategy?

More Than Data
Feb 19, 2025By More Than Data

A few years ago, we had an unforgettable meeting with a small-sized media agency. Our goal? Simple. We weren’t there to sell anything. We were just asking two key questions:

  • What are the pain points, inefficiencies, troubles, and challenges the media agency is facing?
  • Once these are identified, what are the possible solutions?

One crucial detail stood out—many of our clients are not data-driven or don’t have a dedicated data team to support them. The simplest conclusion? They rely heavily on Excel.

The Common Challenges We See

Media agencies and client teams want to run Marketing Mix Modeling (MMM) to optimize their media spending. However, the biggest bottlenecks are:

  • High costs—MMM requires significant data preparation and modeling, which can be expensive due to the involvement of data scientists.
  • Time-consuming processes—Without a dedicated data team, preparing data for MMM can be lengthy and complex.

We Listened, Introducing Minute MMM

Minute MMM is the solution you need to overcome these challenges. It simplifies the MMM process and delivers results in minutes. The benefits are clear:

  • Easy to set up – Our data template is straightforward, and we provide support if needed.
  • Leverage your market knowledge – Strategists and media planners know better than anyone the expected % contribution of media spend on KPIs. Minute MMM allows you to apply that domain knowledge effectively.
  • Repeatable process – Run and re-run as many times as needed to find the best media and variable contribution mix.
  • Seamless automation – A simple process from input to output, reducing manual effort.
  • Time-saving – Frees up data teams and data scientists from running multiple models, allowing strategists and media planners to get insights instantly.

Don’t Waste Any More Time

Try Minute MMM today. Your clients and media teams will be thrilled to see how powerful this tool is in bridging media strategy with decision-making and reporting.

This is Just the Beginning

Minute MMM is your first step. From here, More Than Data can support you with more advanced solutions:

  • Budget Setting Solutions – Optimize your media channel spend for maximum impact.
  • Optimized Media Planning – Compare your campaign strategies against mathematical optimal solutions for better decision-making.
  • Weekly Media Optimization Plans – Gain continuous improvements in your media investments.

We believe that clients and media planners have the expertise, and we provide the tools to enhance their decision-making. Come explore Minute MMM and More Than Data’s suite of solutions.

At More Than Data, we understand how marketing teams and media agencies operate. We don’t just offer MMM—we enable seamless collaboration that empowers strategists, planners, and agencies to stay ahead.

Let’s start your journey with Minute MMM today.